Increase profitability with the world’s only on-the-books, forward-looking market data
In challenging times for the hotel industry, having access to quality, forward-looking data is paramount. Hilton and Amadeus have extended their Business Intelligence partnership for Demand360®, RevenueStrategy360™ (formerly Rate360), and Agency360®. These solutions provide the most comprehensive, forward-looking market data in the hospitality industry, allowing hoteliers to advance their decision making, optimize channel mix, and strengthen revenue per available room (RevPAR).
As part of the deal, Demand360, which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton’s Revenue Management System (GRO). With this integration, Demand360 data provides GRO’s analytics with improved visibility of booking activity that would otherwise not be accessible to the system. The result seen by the Hilton properties that recently completed the pilot integration is refined decision-making which resulted in significant , enabling revenue improvement.