Incorporate on-the-books, forward-looking demand and market data insights in your hotel’s revenue management strategy
In challenging times for the hotel industry, having access to quality, forward-looking data is paramount. Amadeus has partnered with Hilton to provide hotels with their comprehensive Business Intelligence products, Demand360®, RevenueStrategy360™ (formerly Rate360), and Agency360®, allowing hoteliers to incorporate the forward-looking data in their revenue management strategies.
With the partnership, Demand360, which provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton’s Revenue Management System (GRO). With this integration, Demand360 data provides GRO’s analytics with improved visibility of booking activity, resulting in stronger analytics and the potential for increased revenue.
A word from Jonathon Wardman, Vice President, Commercial Capabilities, Hilton
“As we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve performance and stay competitive. Having access to business intelligence solutions and strategically leveraging GDS Advertising from Amadeus will play a key role in finding continued success with our individual properties – from viewing forward-looking booking data to competitive set pricing and increasing GDS share.”
Benefits of Business Intelligence
- Develop a forward-looking, data-driven revenue strategy
- Design profitable pricing strategies from sanctioned rate shopping data
- Easily analyze pick-up and demand for under-performing segments
- Know your market in detail by viewing multiple competitive sets
- Compare forward-looking pricing against competitive sets
- Monitor rates, demand, and penetration of your competition
- Easily improve travel agency relationships
Upgrade PricePosition Today
RevenueStrategy360
Stop relying on historical data and forecasts and start leveraging on-the-books, accurate, and reliable forward-looking market occupancy and rate data all in one view to improve your revenue strategies.
Demand360
Access detailed insight into forward-looking demand data for both your property and your competitive set and create unique strategies to out-perform your competition.
Agency360
Increase hotel bookings, shift share and improve agency relationships and channels with access to proprietary travel agent data and bookings.
What our Business Intelligence data IS
– 30k+ data providers with 12 months of forward-looking on-the-books occupancy and future rate shopping data
– 24 months of historical occupancy metrics and historical rate shops
– Over 10 billion rates collected monthly from OTAs, Metasearch, GDS, Brand.com, and more
– Occupancy Year over Year and Week over Week pacing
– On-the-books reservation data extracted directly from hotels and brand partners
– Updated daily and reflective of real property and market occupancy
– Sanctioned, direct connections that deliver accurate rates customers can trust
What our Business Intelligence data ISN’T
– Occupancy estimations
– Occupancy forecast based on selling rates
– Reliant on screen scraping and other inconsistent data gathering tactics
– Susceptible to inaccuracy’s due to market fluctuations and unexpected selling rate changes & closures
