Win more in '24

Drive demand. Increase bookings and revenue. Craft data-driven strategies. It’s all here to help make 2024 your most profitable year yet.

 

Research

Travel Technology Investment Trends 2024

Amadeus completed a survey of global senior hospitality leaders to understand where they were focusing their technology investments this year.

The study revealed, in part:

  • Hoteliers expect to increase their investment in technology by an average of 16% over the coming 12 months
  • 85% of hoteliers view personalization as a key driver of commercial value, feeling it could help deliver in excess of 5% in incremental revenue
  • 43% of hoteliers say their primary focus is improving operational efficiencies during high occupancy

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What is your main area of focus?

Ready to invest in your future?

Technology Investment Handbook

This guide will help you rethink how you approach purchasing technology so
you can ensure you are opting for what’s right for your property(s) now and
in the future.

Use this guide to:

  • Identify your challenges and priorities
  • Compare with your team’s feedback and needs
  • And create alignment to help assess true needs in the short and long term

Download the guide

Request Your Complimentary Data Snapshot

Receive free property-level data to better understand how your hotel stacks up against the competition on ADR, rates, occupancy, and travel agency booking dynamics.

Hospitality success stories


Capital Region USA generates in-destination visitors with Amadeus’ digital advertising solutions
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Learn how the Netherlands leveraged location-based data to capture demand for sustainable inbound travel
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Revitalizing Tourism in the Aegean Islands with a Strategic Display and Video Campaign
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Learn how Amadeus Boosts Bensaude Hotels Collection's SEO
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Learn How Chile’s Tourism Board Finds Success Reaching Travel Agents in Key Markets Through Multi-GDS Advertising
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Discover Little America's Success with Amadeus' Metasearch solutions
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Discover the Successful Partnership Between Flemings Hotels and Amadeus in Their Pre-Black Friday Week Campaign
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couple swimming
Learn How Los Cabos Partnered with Amadeus to Reach U.S. and Canadian Travelers
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inn at the market
Inn at the Market: Success in Growing Revenue by Updating to Amadeus’ GMS Marketing Automation Bundle
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conquis
How El Conquistador Resort Tackled a Move From Branded to Fully Independent by Leveraging Amadeus’ Full Suite of Solutions
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Amadeus Hospitality - iHotelier Case Study - The Magnolia Hotel
Increasing Hotel Direct Bookings: The Magnolia Hotel's Success with iHotelier® Booking Engine
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haven-riviera-cancun
Hotel Haven Riviera Cancun: Partnering with Amadeus to Drive Direct Bookings During the Pandemic and Beyond
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dinah
Dinah’s Garden Hotel: An Urban Boutique Hotel Finds Success with Fully-Integrated Solutions and a Dedicated Staff
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jazeera
Learn How Amadeus Helped Jazeera Airways Drive Flight Bookings
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shot of three young business people working together on a laptop in their office late at night
One King West Hotel & Residence: Tapping into Amadeus’ Media Expertise to Grow Direct Booking Revenue Share
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egypt
Egypt inspires travelers to book their next vacation with ads powered by Amadeus
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Golden Gate Bridge
How a Historic San Francisco Hotel Leveraged Amadeus’ iHotelier Solution to Increase Direct Bookings and Sell More Unique Experiences
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family-of-four-on-the-beachM
How the Canary Islands Leveraged Amadeus Media Solutions to Inspire British and German Travelers to Visit the Spanish Archipelago
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Madrid2
Hotel Puerta America Madrid records a significant increase in bookings with help from Amadeus
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Data-1
Houston, TX is Rebuilding Business Travel Leveraging Amadeus’ Demand360®
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DirectBookings
Attracting Repeat Direct Booking Business Through Special Promotions
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The Erechtheon, Temple of Athena, Acropolis, Athens, Greece
Greece Attracts Travelers from Key Markets to Enjoy the Wonders of Athens and Thessaloniki
Read the case study >>
She loves looking for solutions to customers problems
How Louvre Hotels Group Raised Brand Awareness with Travel Seller Media
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Female Traveler
Enticing Travelers to Explore Hungary’s Hidden Treasures
View the media campaign results >>
Tenerife mountains
How Tenerife Attracted Diverse Travelers and Gained a Competitive Edge
View the case study >>

Amadeus insights


Improving Hotel Operations for Enhanced Guest Satisfaction
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3 Steps to Drive Travel Agency Bookings Through Data
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Unlock the Secrets to Thriving in Hotel Operations
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The Hotelier's Quick Guide to Buying Business Intelligence
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Elevate Your Hotel Sales Strategy: 10-Step Guide to Success
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How to Reach and Target Travel Agents on GDSs
Learn more >>
Hotel Marketing Strategies
Hotel Marketing Strategies: How Hoteliers Can Reach Travelers Throughout Each Stage of the Traveler Journey
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Direct Booking guide
Mastering the Art of Direct Booking
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small group meeting
The New Generation of Meetings & Events
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Hotel Sales Stars: The Ultimate Strategy Playbook

As a hotel sales professional, you know competition is fierce and a robust strategy is essential. That’s why we’ve partnered with Salesforce and Meeting Professionals International (MPI) to develop ‘Hotel Sales Stars: The Ultimate Strategy Playbook’. Designed to equip you with the strategies to thrive in today’s competitive landscape, including:

  • Exclusive trends, insights, and actionable strategies from industry experts
  • Best practices to boost your group revenue
  • Guidance on navigating digital transformation to maximize sales efforts

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