Amadeus Business Intelligence for IHG

Amadeus Business Intelligence

for IHG Hotels & Resorts Worldwide

Increase profitability with the world’s only on-the-books, forward-looking data

To support strategic decision-making at both the corporate and property level, IHG® (InterContinental Hotels Group) has renewed its long-standing relationship with Amadeus to continue using its industry-leading Hotelligence360® Business Intelligence solutions. The relationship extends IHG’s recommendation for hotels to use Demand360®, Agency360+™, and RevenueStrategy360™ (a successor to Rate360®), which have been enhanced with additional solutions capabilities, including access to the new Amadeus Recovery Insights™ tool for corporate users.

This powerhouse combination will provide IHG with visibility to global market performance data to help guide decisions at the corporate level. Additionally, properties that subscribe to these products will gain insight into their competitive sets to help them make effective strategic and tactical decisions as they adapt to rapidly changing market conditions.

A word from Jeff Garber, Vice President, Revenue Performance & Reporting at IHG

“By extending our relationship with Amadeus, IHG and hotels that subscribe to these products, gain important insights and have access to critical data to help navigate today’s recovery and plan for the future. With the Demand360®, Agency360®, and RevenueStrategy360™ products, subscribing properties have market and competitive set visibility to understand booking, rate, and channel information, which is something that is crucial during these unprecedented times. This will support the ongoing success for individual properties and IHG as a whole.”

Read Endorsement Letter

Contact us today and learn how Amadeus Business Intelligence can help you

develop a forward-looking, data driven revenue strategy
design profitable pricing strategies from sanctioned rate shopping data
easily analyze pick-up and demand for under-performing segments
know your market in detail with multiple competitive sets and pricing comparison views
monitor rates, demand, and penetration of your competition
achieve your fair share in the GDS marketplace
easily improve travel agency relationships

Amadeus Business Intelligence Solutions for IHG Hotels

RevenueStrategy360™

Improve your pricing decisions with forward-looking occupancy and rate data together. Stop relying on historical data and forecasts and start leveraging on-the-books, accurate, and reliable forward-looking market occupancy, and rate data all in one view.

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Demand360®

Outperform your competition with the industry’s only comprehensive forward-looking demand data. Access detailed insight into forward-looking demand data for both your property and your competitive set to create unique, winning strategies.

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Agency360+™

Agency360® now includes Agency360+™, expanding insights beyond just the GDS to provide a full market view. As the industry’s only source of forward-looking and on-the-books data, Agency360+™ gives you confidence in planning sales, prospecting, and marketing strategies to maximize revenue.

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What our Business Intelligence data IS

– 30k+ data providers with 12 months of forward-looking on-the-books occupancy and future rate shopping data

– 24 months of historical occupancy metrics and historical rate shops

– Over 10 billion rates collected monthly from OTAs, Metasearch, GDS, Brand.com, and more

– Occupancy Year over Year and Week over Week pacing

– On-the-books reservation data extracted directly from hotels and brand partners

– Updated daily and reflective of real property and market occupancy

– Sanctioned, direct connections that deliver accurate rates customers can trust

What our Business Intelligence data ISN’T

– Occupancy estimations

– Occupancy forecast based on selling rates

– Reliant on screen scraping and other inconsistent data gathering tactics

– Susceptible to inaccuracy’s due to market fluctuations and unexpected selling rate changes & closures

Content and Resources

Utilizing Demand360 to navigate travel recovery

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How to prospect and increase sales with Agency360+

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Introduction to Agency360+™ with IHG and Amadeus

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Strengthening your recovery strategies with IHG and Demand360®

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Strengthening your recovery strategies with IHG and RevenueStrategy360™

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Monthly Hospitality Recovery Insight Reports

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Agency360+™ Fact Sheet

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Demand360® Fact Sheet

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RevenueStrategy360™ Fact Sheet

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