Amadeus Business Intelligence
for IHG Hotels & Resorts Worldwide
ADR Trends & dynamic rate shopping in RevenueStrategy360
To support strategic decision-making at both the corporate and property level, IHG® (InterContinental Hotels Group) has renewed its long-standing relationship with Amadeus to continue using its industry-leading Hotelligence360® Business Intelligence solutions. The relationship extends IHG’s recommendation for hotels to use Demand360®, Agency360®, and RevenueStrategy360™ (a successor to Rate360®), which have been enhanced with additional solutions capabilities, including access to the new Amadeus Recovery Insights™ tool for corporate users.
In this webinar focused on RevenueStrategy360 we covered:
- How to leverage on-the-books market occupancy in RevenueStrategy360 to spot demand compression and need periods.
- How to take advantage of vast rate shopping data to more accurately forecast demand and adjust rates where needed.
- Understand what rate shops display in Price Optimization or N2 pricing.
A word from Jeff Garber, Vice President, Revenue Performance & Reporting at IHG
“By extending our relationship with Amadeus, IHG and hotels that subscribe to these products, gain important insights and have access to critical data to help navigate today’s recovery and plan for the future. With the Demand360®, Agency360®, and RevenueStrategy360™ products, subscribing properties have market and competitive set visibility to understand booking, rate, and channel information, which is something that is crucial during these unprecedented times. This will support the ongoing success for individual properties and IHG as a whole.”
Contact us today and learn how Amadeus Business Intelligence can help you
- develop a forward-looking, data driven revenue strategy
- design profitable pricing strategies from sanctioned rate shopping data
- easily analyze pick-up and demand for under-performing segments
- know your market in detail with multiple competitive sets and pricing comparison views
- monitor rates, demand, and penetration of your competition
- achieve your fair share in the GDS marketplace
- easily improve travel agency relationships
Amadeus Business Intelligence Solutions for IHG Hotels
RevenueStrategy360™
Improve your pricing decisions with forward-looking occupancy and rate data together. Stop relying on historical data and forecasts and start leveraging on-the-books, accurate, and reliable forward-looking market occupancy, and rate data all in one view.
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Demand360®
Outperform your competition with the industry’s only comprehensive forward-looking demand data. Access detailed insight into forward-looking demand data for both your property and your competitive set to create unique, winning strategies.
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Agency360®
Agency360® now includes Agency360+, expanding insights beyond just the GDS to provide a full market view. As the industry’s only source of forward-looking and on-the-books data, Agency360 gives you confidence in planning sales, prospecting, and marketing strategies to maximize revenue.
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What our Business Intelligence data IS
– 44k data providers with 12 months of forward-looking on-the-books occupancy and future rate shopping data
– 24 months of historical occupancy metrics and historical rate shops
– Over 10 billion rates collected monthly from OTAs, Metasearch, GDS, Brand.com, and more
– Occupancy Year over Year and Week over Week pacing
– On-the-books reservation data extracted directly from hotels and brand partners
– Updated daily and reflective of real property and market occupancy
– Sanctioned, direct connections that deliver accurate rates customers can trust
What our Business Intelligence data ISN’T
– Occupancy estimations
– Occupancy forecast based on selling rates
– Reliant on screen scraping and other inconsistent data gathering tactics
– Susceptible to inaccuracy’s due to market fluctuations and unexpected selling rate changes & closures
