Entic Partners with Newmarket for Service Optimization

Eric Oppegaard

Content originally shared by Entic LLC/PR Newswire

Hospitality Optimization Leaders Entic Energy Analytics & Newmarket Partner to Broaden Optimization Offering

entic LogoMIAMI, FL, March 13, 2015 – Entic, a leader in the hotel energy analytics and optimization marketplace, is proud to announce a strategic partnership agreement with Newmarket® International, Inc. (“Newmarket”), an Amadeus company, a widely respected software, SaaS, and service provider in the hospitality industry, well known for a portfolio of hospitality efficiency tools, including their Hotel Service Optimization System (HotSOS). Today, Entic’s enterprise-class business analytics subscription service analyzes and optimizes all large energy-consuming systems, such as HVAC, in the hospitality industry.  Entic is now employing the HotSOS workflow automation platform from Newmarket to alert customers of actions required to optimize their systems. 

Hospitality organizations can realize energy cost reductions employing Entic and parlaying their subscription to HotSOS to ensure that Entic recommendations are acted upon in a timely fashion.

“This is a great achievement for Entic and we believe that Entic provides a strong value-add to the Newmarket suite,” said Carlos Diaz, Entic CEO. “We believe that the strong set of optimization tools from Newmarket will be further enhanced by our own. We’d like to thank our hospitality customers, most of whom are also Newmarket customers, for their continued praise of Entic and their backing of this partnership. In fact, this entire process has been driven and supported by our shared customer base.”

Luis Segredo, President of MTech, a division of Newmarket, added, “This relationship with Newmarket confirms that the hotel energy analytics movement due to the immediate operational energy savings provided, is expanding more quickly than many are aware. This agreement should also give further confidence to hotel owners and operators considering Entic as their vendor of choice.”

Entic and Newmarket plan to co-market their respective offerings both domestically and internationally. Newmarket, with a well-established base in North America and abroad, will support Entic’s most recent expansion into South America, Central America, and the Caribean. Entic currently has offices in Miami, Boston and Sao Paulo, Brasil.

About Newmarket: Since 1985, Newmarket® International, Inc. (“Newmarket”), an Amadeus company, continues to deliver proven business solutions for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty. With more than 40,000 installations and 150,000 users in over 154 countries worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. Offering solutions for sales and marketing automation, customer relationship management, catering and events, guest loyalty, meeting intelligence, workflow management, and property maintenance, Newmarket enables hospitality professionals to work smarter and better manage all aspects of their transient, leisure, groups and meetings business.


About Entic: Entic provides building owners with proprietary wireless sensors, real-time intelligence and prescriptive analytics to significantly reduce costs and maximize sustainability while gaining unprecedented visibility into major energy consuming systems. Entic is revolutionizing analytics and building intelligence in hotels and hospitality. Customers like Sheraton Hotels, Hilton Hotels, Trump Hotels, Ritz Carlton Westin and many others enjoy live dashboards that calculate costs and achievable savings, receive alerts and monitor the health of their energy-consuming systems with the help of a manned remote energy center. For more information, please visit www.enticusa.com or call (954) 391-7824



Jack Karabees