By Judy Maxwell
HOTELS IN SANTA CLARA, California can do a touchdown dance this weekend. The 2016 NFL Super Bowl has doubled and in some cases tripled occupancy and netted hotels champion-size room rates in Santa Clara, San Francisco and San Jose, reports TravelClick, which tracks advance reservations on the books.
The market has 216 hotels with more than 52,000 rooms. Overall committed occupancy is up 11 percent and ADR has increased by a whopping 90 percent year-over-year for Thursday, Feb. 4, through Monday, Feb. 8. The highest room rate TravelClick has seen is $1,999, said John Hach, senior industry analyst with TravelClick. The majority of the Super Bowl ticket holders and hotel guests typically are groups and corporate business, he said.