Correlating ADR and Revenue Growth

Eric Oppegaard

The fourth in our “Why Does Placement Matter?” series examines how placement of a property in an availability list or booking window impacts average daily rate and revenue growth. Click for previous posts:

The Industry Outlook

At the Hotel Data Conference held in early August 2015, STR and Tourism Economics released their latest industry forecast. The short statement indicates that the U.S. hotel industry is projected to experience year-over-year performance increases through 2016 – great news for hoteliers looking to grow their revenue.  The details were outlined as follows: