What Are Your Event Planning New Year’s Resolutions?

Jacki Schroder

With the 2018 holiday event season in the rearview mirror, now is a great time to reflect back on what went well and what could be improved not just for the holidays, but for the upcoming year. And since its January, why not turn your goals into New Year’s resolutions? Here are a few ideas to jump start your resolution planning for a successful 2019.

Resolution 1: Make the First Move

In a highly competitive market, being one of the first names on planner’s minds can make all the difference. In a recent Amadeus survey, planners reported juggling more events annually, creating tighter deadlines to research, book, and plan an event, and giving you less time to prepare. One of your top resolutions should be to contact planners early and let them know about your event space and availability. Start by searching your CRM for recent inquiries and contacts as well as those who decided on another venue. See if you can sweeten the deal with a special offer to entice them into booking by a certain date. Being proactive will keep you top of mind for planners as they shop and help you fill meeting space fast.

Resolution 2: Show off Your Wins

Pictures are worth a thousand words, especially in an industry where people can judge the quality of your property just by visiting the website. So how can you expect them to visualize what an event looks like at your venue without great pictures and videos? You’ve hosted countless gatherings with different decor and layouts, so show planners their options. Your accomplishments over the last year prove you can deliver. Now is the time to revisit your website and update your photos and videos so you can be sure you’re providing planners with proof, and another reason for them to choose your venue.

Resolution 3: Learn From the Past

Make sure to take full advantage of reporting and analytics to make more informed business decisions in 2019. Detailed and accurate data can allow you to track success and gain valuable insight into your operations. Use your sales and catering software to run the numbers from the previous two years to create achievable forecasts for the coming year and revisit those goals monthly and quarterly. By reviewing metrics like profitability, pace, and the guest room control log report, you can create a plan that you feel comfortable with and clearly identify improvement areas.

Recommended Article: “How Sales & Catering Software Reporting Can Enhance Your Business”

Resolution 4: Find the Right Tools to Succeed

Make sure you head into 2019 with the right tools and processes for your team. If you recall any significant pain points last year, they were likely exacerbated during the last month and a half. Evaluate where your challenges are – communication, efficiency, consistency, conversion – and focus on the processes and tools to tackle your biggest issues first.

Sticking to your 2019 New Year’s resolutions for groups and events should be frictionless with the right technology in place to support your staff. We have solutions to help manage the entire event lifecycle, from booking to execution, along with detailed reporting to track business performance.

Contact us anytime, we’d be happy to help you review your options to streamline processes in 2019.

 

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