Hotel News Now – GDS can equal ROI with the right opportunities

Eric Oppegaard

By Sean McCracken

REPORT FROM THE U.S.—Global distribution systems and travel agent bookings remain an overlooked yet lucrative source of revenue for hoteliers, sources said.

The reason these channels are overlooked? It’s because many hoteliers are looking at them the wrong way, according to Mark Haley, partner at the Prism Partnership.

“So many properties fail to exploit it,” Haley said. “Instead of moaning and groaning about travel agent commissions, they should be looking at their net revenue.”

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