July Reservation Pace Provides Encouraging News for North American Hoteliers

Erin Elkind

New Booking Commitments Added Over Last Month Increase by 1.1%

NEW YORK – July 25, 2019 – TravelClick, an Amadeus company, today released new data from the Company’s July North American Hospitality Review (NAHR). According to the data, average daily rate (ADR) is up 0.6% based on reservations currently on the books for 2019. Group ADR is up 1.9%, and transient segment ADR is up 0.2% compared to the previous year. Transient business ADR is down -2.0%, while transient leisure is up 2.4%.

“July’s new reservation pace showed signs of improvement versus recent months. In addition to new booking growth of over 1%, July’s results also provided an uptick in third and fourth quarter 2019 group reservations,” said John Hach, Senior Industry Analyst, TravelClick. “While it is premature to consider these results a sustaining trend, there are several underlying data points demonstrating broader reservation pace growth across numerous North American markets.”

Twelve-Month Outlook (July 2019 – June 2020)

For the next 12 months (July 2019 – June 2020), transient bookings are down -1.7% year-over-year, while ADR for this segment is up 0.2%. When broken down further, the transient leisure (discount, qualified and wholesale) segment is down -3.7% in bookings, but ADR is up 2.4%. Additionally, the transient business (negotiated and retail) segment is up 1.0% in bookings, but down -2.0% in ADR. Lastly, group bookings are up 0.3% in committed room nights* over the same time last year, and ADR for this segment is also up 1.9%.

“Although July’s reservation performance signaled signs of improvement, leisure transient bookings are continuing to lag throughout the remainder of 2019,” said Hach. “It’s important to note this is now a sustaining reality for North American hoteliers due to new local inventory coupled with an ever-increasing array of alternative lodging choices. Given this environment hoteliers are encouraged to take a fresh look at their competitive sets, especially when leveraging forward pacing business intelligence solutions.”

The July NAHR looks at group sales commitments and individual reservations in the 25 major North American markets for hotel stays that are booked by July 1, 2019, for the period of July 2019 – June 2020.

*Committed Occupancy – (Transient rooms reserved + group rooms committed) / capacity.

The second quarter combines historical and forward-looking data (July – August).


About TravelClick, an Amadeus Company

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on FacebookTwitter and LinkedIn.