Amadeus Combines Forward-Looking Occupancy and Rate Data in Powerful New Business Intelligence Solution

Alison Guillot

rs360 blog

RevenueStrategy360™, a new solution from Amadeus, provides the hotel industry’s most comprehensive market insight to support recovery


November 12, 2020 – When historical data is no longer relevant to plan a successful revenue strategy, hoteliers need access to accurate, real-time data to make informed business decisions. In order to support the evolving needs of hoteliers, Amadeus is proud to introduce RevenueStrategy360™, the latest addition to Amadeus’ unparalleled business intelligence suite of solutions.

This new solution builds on Amadeus Rate360® by enhancing the industry’s most extensive database of forward-looking rate data with comprehensive forward-looking occupancy data from Demand360® to help hoteliers create the most profitable pricing decisions for their local markets in one intuitive platform.

By connecting rate and market booking data, RevenueStrategy360™ provides hoteliers with extensive insights in a single solution, enabling them to improve pricing and business mix strategies with performance tracking capabilities including occupancy, pace, and rate parity overviews. Additionally, a heat map feature allows users to quickly visualize and compare rate changes against their competitive set.

“Removing the guesswork from COVID-19 recovery planning is critical for industry success,” said Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. “RevenueStrategy360™ gives hotels the ability to compare competitive rates and occupancy insights with data from over 600 sources worldwide and learn how their pricing decisions influence demand. This will provide invaluable guidance for hoteliers to improve their revenue performance, both now and in the future.”

RevenueStrategy360™ is immediately available as part of Amadeus’ business intelligence suite.



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About Amadeus

Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars, and railways.
We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.

We are one company, with a global mindset and a local presence wherever our customers need us. Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years.

To find out more about Amadeus, visit or Follow us on: Facebook, Twitter, LinkedIn, and Instagram.