Drivers of Change in Hospitality


In our largest hospitality study to date, we asked more than 7,000 travelers and industry experts to define the future of the industry. With analysis and commentary from the Cornell University School of Hotel Administration, we combined the findings to create the whitepaper “Drivers of Change in Hospitality.”

The results highlight several emerging trends for hoteliers to remain relevant, timely, and preferred in a world of evolving guest expectations and intense competition. Specifically, the study discusses the following drivers of change in hospitality:

• Augmented Hospitality
• Cult Followings
• Customized Spaces, Not Beds

Download the paper today to learn why technology, customer loyalty, and the very nature of selling will bring significant and lasting change to hospitality in the coming years.

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