COVID-19 has reshaped the hospitality industry and forced hoteliers to rapidly change their strategies across the board. They’ve adjusted on-property systems to be touchless, shifted distribution and marketing approaches to appeal to new traveler segments, and re-priced inventory without suitable historical data. It’s been a year of flux, but with vaccines circulating and consumer confidence returning, there are strong indications the industry is ready to turn a corner.
Our new hospitality report, “Rebuilding Hospitality: Trends in Demand, Data, and Technology That are Driving Recovery,” combines insights from our exclusive global hotelier survey with Amadeus’ Demand360® business intelligence data to highlight the trends that have defined the industry during the pandemic as well as best practices for hoteliers to plan their recovery.
To find out more, visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights.