Originally published to Amadeus Insights By: Peter Waters, EVP Hotel Solutions, Hospitality, Amadeus Amadeus is passionate about travel and we know our partners are too. That’s why our latest report shares some great news on the global travel rebound, as well as some real takeaways for hoteliers looking to innovate and stay ahead of…
Restart your GDS Media Campaigns Today.
Travel is resuming and GDS hotel bookings are showing encouraging signs of recovery. According to Amadeus’ Demand360® data, global hotel occupancy increased to 60% in July 2021, nearly doubling 2020’s performance for the same month. This means that global hospitality occupancy has climbed 80% of the way back to pre-pandemic norms of around 75% for this time of year.
With more emphasis and importance placed on support from travel agents, now is a good time to restart your GDS Media campaign to drive and capture upcoming demand. Sign up today to:
- Reach 2/3 of global travel agencies
- Leverage Agency360® data to focus your efforts on specific high-value targets
- Evolve your strategies by accessing comprehensive reporting on hotel fair share and revenue