In this blog post, we outline four steps to help you understand and adapt to a transitioning digital advertising landscape. As Google and other providers look to phase out cookies, the use of first-party data, or data that is owned by the brand itself, will be crucial to meet and better target desired traveler audiences.…
Restart your GDS Media Campaigns Today.
Travel is resuming and GDS hotel bookings are showing encouraging signs of recovery. According to Amadeus’ Demand360® data, global hotel occupancy increased to 60% in July 2021, nearly doubling 2020’s performance for the same month. This means that global hospitality occupancy has climbed 80% of the way back to pre-pandemic norms of around 75% for this time of year.
With more emphasis and importance placed on support from travel agents, now is a good time to restart your GDS Media campaign to drive and capture upcoming demand. Sign up today to:
- Reach 2/3 of global travel agencies
- Leverage Agency360® data to focus your efforts on specific high-value targets
- Evolve your strategies by accessing comprehensive reporting on hotel fair share and revenue