Travel is resuming and GDS hotel bookings are showing encouraging signs of recovery. According to Amadeus’ Demand360® data, global hotel occupancy increased to 60% in July 2021, nearly doubling 2020’s performance for the same month. This means that global hospitality occupancy has climbed 80% of the way back to pre-pandemic norms of around 75% for this time of year.
With more emphasis and importance placed on support from travel agents, now is a good time to restart your GDS Media campaign to drive and capture upcoming demand. Sign up today to:
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In this blog post, we outline four steps to help you understand and adapt to a transitioning digital advertising landscape. As Google and other providers look to phase out cookies, the use of first-party data, or data that is owned by the brand itself, will be crucial to meet and better target desired traveler audiences.…
October 27, 2022 – When researching a hotel online, travelers are looking for websites that immerse them in a destination and inspire them to book. With this in mind and building on their successful launch of La Colección Resorts by Fiesta Americana website, Posadas has once again partnered with Amadeus to create new custom websites…
October 20, 2022 – Travel demand is increasing rapidly after two years of limited opportunities due to the pandemic. Today, people are dreaming big and want to build experiential journeys that inspire lifelong memories. Before the world knew of COVID-19, destination management organizations (DMOs) such as Dubai’s Department of Economy and Tourism (DET) were seeking…
Originally published to Hospitality Net It can be a daunting and complex proposition to manage dynamics such as staffing in the face of labor shortages, digital transformation enablement, or attracting pre-pandemic levels of group business. Often times, however, small incremental improvements in specific areas can deliver sizeable impact without massive amounts of time and…