Travel is resuming and GDS hotel bookings are showing encouraging signs of recovery. According to Amadeus’ Demand360® data, global hotel occupancy increased to 60% in July 2021, nearly doubling 2020’s performance for the same month. This means that global hospitality occupancy has climbed 80% of the way back to pre-pandemic norms of around 75% for this time of year.
With more emphasis and importance placed on support from travel agents, now is a good time to restart your GDS Media campaign to drive and capture upcoming demand. Sign up today to:
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Originally published on Amadeus Insights By: Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus There are two words that come to mind when I reflect on the past year. The first is challenge. Much like the rest of the hospitality industry, Amadeus has faced unprecedented hardships that have made this the most difficult year in living…
Originally published on Hospitality Net While 2020 was a year for the record books for all the wrong reasons, there were a few noteworthy changes for hoteliers stemming from the COVID-19 crisis. For the first time in decades, hoteliers’ direct channel was the most frequently booked channel. According to Amadeus’ Demand360® data, direct bookings made…
By: Arialdo Piatti, MD and Head of Product, travel audience, an Amadeus Company Even as economies around the world begin to roll out vaccination programs, the impact of the COVID-19 pandemic upon the travel industry has been profound. The number of available destinations can change daily depending on where you are traveling from, and…
By: Jerome Wise, Vice President, UK & Ireland and Enterprise Clients, Hospitality, Amadeus At the time of writing, the last thing UK-based hoteliers need is another article from a technology company telling them that technology is the silver bullet, and that all they need to do to get their business back on track is…