Originally published on Amadeus Insights By: Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus There are two words that come to mind when I reflect on the past year. The first is challenge. Much like the rest of the hospitality industry, Amadeus has faced unprecedented hardships that have made this the most difficult year in living…
Restart your GDS Media Campaigns Today.
Travel is resuming and GDS hotel bookings are showing encouraging signs of recovery. According to Amadeus’ Demand360® data, global hotel occupancy increased to 60% in July 2021, nearly doubling 2020’s performance for the same month. This means that global hospitality occupancy has climbed 80% of the way back to pre-pandemic norms of around 75% for this time of year.
With more emphasis and importance placed on support from travel agents, now is a good time to restart your GDS Media campaign to drive and capture upcoming demand. Sign up today to:
- Reach 2/3 of global travel agencies
- Leverage Agency360® data to focus your efforts on specific high-value targets
- Evolve your strategies by accessing comprehensive reporting on hotel fair share and revenue