17th September 2020

Rethink Travel! Using the Power of Data to Attract Demand

Understanding data is more crucial than ever right now. In this session, we had a look at what the latest data trends are showing in the UK & Ireland, and how best to analyse and use this data to achieve bookings and drive loyalty. We heard from a panel of experts from Harbour Hotels, edyn and The Belfry who shared what booking behaviour they’re seeing, the tools they use to inform their revenue and sales strategies and some key learnings from the summer months.

Presenter:
Julie Bell – Senior Director of Sales, North of England & Midlands, Amadeus

Panel:
Géza Bocsák – Head of Revenue Mangement & Sales, Harbour Hotels
Helia Lotzfeldt​ – Group Director of Sales, edyn
Krunal Shah – Director of Revenue , The Belfry