Understanding and adjusting to travelers’ online journeys is more important than ever before. Combine Digital Media and Metasearch as a part of your campaign to drive more visibility and capture more bookings at the point of conversion.
Contact us today to ensure your hotel takes up most of Google’s first search results page.
Offered within our Digital Media portfolio, paid search allows hoteliers to target specific types of travelers right when they are shopping online, thanks to targeted word searches and customized messages to influence them and drive more engagement.
Available in our Metasearch product, Google Hotel Ads aggregate relevant organic content like photos, reviews, directions, and amenities to help travelers find the best hotel, along with the property availability and rates. This way hoteliers benefit from finding highly qualified travelers who are close to booking a hotel.
Originally published on Amadeus Insights By: Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus There are two words that come to mind when I reflect on the past year. The first is challenge. Much like the rest of the hospitality industry, Amadeus has faced unprecedented hardships that have made this the most difficult year in living…
Originally published on Hospitality Net While 2020 was a year for the record books for all the wrong reasons, there were a few noteworthy changes for hoteliers stemming from the COVID-19 crisis. For the first time in decades, hoteliers’ direct channel was the most frequently booked channel. According to Amadeus’ Demand360® data, direct bookings made…
By: Arialdo Piatti, MD and Head of Product, travel audience, an Amadeus Company Even as economies around the world begin to roll out vaccination programs, the impact of the COVID-19 pandemic upon the travel industry has been profound. The number of available destinations can change daily depending on where you are traveling from, and…
By: Jerome Wise, Vice President, UK & Ireland and Enterprise Clients, Hospitality, Amadeus At the time of writing, the last thing UK-based hoteliers need is another article from a technology company telling them that technology is the silver bullet, and that all they need to do to get their business back on track is…