Understanding and adjusting to travelers’ online journeys is more important than ever before. Combine Digital Media and Metasearch as a part of your campaign to drive more visibility and capture more bookings at the point of conversion.
Contact us today to ensure your hotel takes up most of Google’s first search results page.
Offered within our Digital Media portfolio, paid search allows hoteliers to target specific types of travelers right when they are shopping online, thanks to targeted word searches and customized messages to influence them and drive more engagement.
Available in our Metasearch product, Google Hotel Ads aggregate relevant organic content like photos, reviews, directions, and amenities to help travelers find the best hotel, along with the property availability and rates. This way hoteliers benefit from finding highly qualified travelers who are close to booking a hotel.
For hoteliers and destination marketers, travel sellers have always been a captive audience with high booking potential. They are largely commission-based, responsible for their customer’s travel experiences, and essentially only book through one channel, a global distribution system (GDS). However, the pandemic has heightened the need for travel seller services, as consumers are faced with…
The Amadeus Hospitality Media team partners with some of the biggest travel brands and tourism agencies to deliver our customers unprecedented advantages. We checked in with a few of them, as well as with our partners at Google to uncover what’s top of mind for their marketing plans this year. Read on to see if…
New advancements from Google will change digital advertising. We explain what this means for your campaigns and why it’s crucial to adopt a holistic media strategy in the future. The digital advertising landscape is always evolving. As we transition into a world without third-party cookies, how we view the customer journey from awareness through…
Arialdo Piatti, Head of Product, Media Solutions, Hospitality, Amadeus, reveals three ways that data and technology can help travel – and specifically DMOs – to build back better Originally published on TTG As restrictions in the UK have lifted over the summer months, we have seen the appetite for travel continue to grow as…