Understanding and adjusting to travelers’ online journeys is more important than ever before. Combine Digital Media and Metasearch as a part of your campaign to drive more visibility and capture more bookings at the point of conversion.
Contact us today to ensure your hotel takes up most of Google’s first search results page.
Offered within our Digital Media portfolio, paid search allows hoteliers to target specific types of travelers right when they are shopping online, thanks to targeted word searches and customized messages to influence them and drive more engagement.
Available in our Metasearch product, Google Hotel Ads aggregate relevant organic content like photos, reviews, directions, and amenities to help travelers find the best hotel, along with the property availability and rates. This way hoteliers benefit from finding highly qualified travelers who are close to booking a hotel.
As we draw closer to turning the page into a new year, naturally we reflect on the past twelve months and realize just how remarkable 2022 has been for us, both as a company and an industry. Not only has traveler confidence returned, but this past spring, global hotel occupancy reached pre-pandemic levels for the…
Originally published by Travolution Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, explains how hotels and destinations can use data to respond to growing demand for more environmentally friendly trips This year has seen the travel industry rebound, with Amadeus’ business intelligence data revealing that worldwide hotel occupancy rates surged above pre-pandemic levels for the…
In this blog post, we outline four steps to help you understand and adapt to a transitioning digital advertising landscape. As Google and other providers look to phase out cookies, the use of first-party data, or data that is owned by the brand itself, will be crucial to meet and better target desired traveler audiences.…
October 27, 2022 – When researching a hotel online, travelers are looking for websites that immerse them in a destination and inspire them to book. With this in mind and building on their successful launch of La Colección Resorts by Fiesta Americana website, Posadas has once again partnered with Amadeus to create new custom websites…