Mastering Hotel Sales & Events

The results are in: group business is back and in full force. Yet as the travel landscape continues to evolve, sales and event teams must adopt new approaches to adapt to significant shifts in trends, budgets, and evolving customer expectations. To help you rise to these new challenges and take advantage of rising opportunities, we’re pleased to share complimentary resources covering everything from key industry trends and best practices to tips, tricks, and strategies on becoming a hotel sales star. We hope you find these resources valuable and help you to win more business in 2025 and beyond.

Hotel Sales Stars: The Ultimate Strategy Playbook

Elevate your hotel sales and events strategy

Managing multiple priorities, meeting sales targets, and swiftly responding to leads is challenging in hospitality. How can you excel with limited resources? We’ve partnered with Salesforce and MPI to gather insights from top hotel sales leaders.

Introducing ‘Hotel Sales Stars: The Ultimate Strategy Playbook,’ designed to help you thrive in today’s competitive landscape.

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Navigating the Top 2025 Meeting & Event Trends

The Future of Hotel Sales: Top Global Trends for 2025

Explore our latest sales infographic to discover the top global trends shaping the hotel sales industry in 2025. Designed for hotel sales leaders, it offers actionable insights to inform your strategies for the coming year.

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Six Trends Shaping Hotels Sales & Events Webinar Replay_LinkedIn

Hear from industry experts from Mandalay Bay Resort and Convention Center, IDeaS, and American Express Global Business Travel on navigating the top 2025 meeting & event trends.

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Explore the rising demand for small meetings and why they’re becoming big business for hotels. It highlights what planners want—personalized service, quick booking tools, and private spaces—and explains how solutions like Delphi Select help venues capture this growing market efficiently.

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[Webinar] The Future of Meetings & Events - Join MPI, Salesforce, Amadeus, and Knowland for an Executive Panel on the Future of Travel and Events in the North America-focused webinar

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[Article] Learn How Sustainability and Wellness are Leading the Next Generation of Meetings & Events

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[Infographic] We’ve gathered business intelligence data and insights from industry experts to identify key trends shaping the new world of meetings and events. Discover the top 5 industry-defining trends now.

Top 5 Trends Defining the Future of Meetings & Events >>

[Report] Discover the Five Top Trends Defining Group Business and the Key Takeaways Your Business Needs to Succeed

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Industry Mastere Webinar follow-up RESOURCED_ENG

[Webinar] Is your property ready for the increasing group business demand in Europe? In helping to navigate the shifting trends and embracing new strategies to stay competitive, we are excited to share our EMEA-focused group webinar featuring top-level executives from Meeting Professionals International, ALHI, HOSPA, and Amadeus.

Watch Now On Demand >>

[Article] High-Tech vs High-Touch: How to Emerge Stronger Amid the Crossroads of Two Hospitality Trends

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[Guide] How to Master Your New Business Mix

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[Article] Three Ways to Master the New Rules of Meetings & Events

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The world of meetings and events is undergoing significant transformation. How can industry professionals best navigate this changing space as they prepare for the return of group business? We asked 7 top global meeting, event and hospitality authorities to share their thoughts about the future of live travel and events.

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Adapting to Changing Industry Dynamics

Uncertainties around planning for evolving customer demands and emerging opportunities remain firmly in place. To help hotels navigate this changing space, we’ve gathered insights from Amadeus’ business intelligence data, as well as interviews with hoteliers and industry experts, to identify key trends that are shaping the group and events market.

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Visit our Hospitality Trends Hub >

Tranform your Sales & Event Management

Global Sales and Event Trends for 2025

See where priorities lie in the evolving world of hotel sales and events, with insights gathered from hospitality professionals across the globe. This infographic breaks down the top focus areas for 2025, including personalization, sales efficiency, and flexible booking strategies.

Use it to align your team and strategy with where the industry is heading.

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