Events and group business are back and picking up steam! Are you staying on top of the latest trends impacting this lucrative revenue stream?
This report, created in collaboration with Salesforce surfaces:
- 5 key trends that will govern 2022’s group travel and events market
- How the size, spend, duration, and mix of event business have changed
- New traveler behaviors and priorities such as hybrid meetings or working from home
- Strategies to consider as we navigate another year defined by uncertainty
The insights are gathered through interviews with hoteliers, industry experts, and Amadeus executives and using Amadeus’ MeetingBroker™ and Demand360® business intelligence data.