Amadeus Media Solutions

Engage your most profitable audiences at every stage of the buyer’s journey with data-driven advertising campaigns. Be present and prominent on the same channels as qualified travelers and travel sellers with marketing initiatives led by Amadeus.

Influence potential visitors, hotel guests and travel sellers with targeted, persuasive messaging that builds brand awareness and bookings.

  • Create relationships with travelers and travel sellers who are likely to book a visit to your destination or hotel – when and where they’re looking.
  • Reduce unprofitable ad spend with marketing investments that prioritize high-production channels and campaigns that account for exact business needs and lead times.
  • Access capabilities and expertise available only to the biggest brands in hospitality through our preferential partnerships with Google, Meta, Travelport and Sabre.
  • Attribute revenue and bookings directly to paid media campaigns with performance reporting that includes campaign and hospitality-specific analytics.
  • Capitalize on proprietary data from the leading Business Intelligence suite for hospitality.

Fuel Your Media Strategy with 360-Degree Data

By partnering with Amadeus, other travel providers and industry players, such as airlines, airports, cruises, and car rental companies,
can target their respective audiences with data-driven marketing campaigns that support their distribution strategies.

Interested in Learning More?

Resources

Amadeus’ Specialized Media Strategies Delivered Proven Results for Clients in 2022

Lara Henriquez

The industry’s most comprehensive data-driven media campaigns continue to drive profitable demand for hotels, destinations, airlines, airports, cruises, and car rental companies Amadeus is committed to renewing travel by pursuing sustainable growth for our clients using a full suite of advertising solutions that allow travel providers to better connect with and target their respective audiences.…

2022: A Year of Renewal and Growth

Jennifer Axness

As we draw closer to turning the page into a new year, naturally we reflect on the past twelve months and realize just how remarkable 2022 has been for us, both as a company and an industry. Not only has traveler confidence returned, but this past spring, global hotel occupancy reached pre-pandemic levels for the…

How to Keep Step with Changing Perceptions of Sustainability

Alison Guillot

Originally published by Travolution Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, explains how hotels and destinations can use data to respond to growing demand for more environmentally friendly trips   This year has seen the travel industry rebound, with Amadeus’ business intelligence data revealing that worldwide hotel occupancy rates surged above pre-pandemic levels for the…

Prepare Your Hotel’s Digital Marketing Strategy for a Post-Cookie World

Lara Henriquez

In this blog post, we outline four steps to help you understand and adapt to a transitioning digital advertising landscape. As Google and other providers look to phase out cookies, the use of first-party data, or data that is owned by the brand itself, will be crucial to meet and better target desired traveler audiences.…