Engage your most profitable audiences at every stage of the buyer’s cycle with data-driven advertising campaigns: Be present and prominent on the same channels as qualified travelers and travel agents with digital marketing that capitalizes on proprietary data from the leading Business Intelligence suite for hospitality, as well as industry expertise and partnerships.
Connect with potential hotel guests at every stage of their buyer journey with paid search, display, and social advertising.
Expand your reach to travel agents on their preferred booking channel at the point of sale – no matter which GDS they are using.
By: Jerome Wise, Vice President, UK & Ireland and Enterprise Clients, Hospitality, Amadeus At the time of writing, the last thing UK-based hoteliers need is another article from a technology company telling them that technology is the silver bullet, and that all they need to do to get their business back on track is…
By: Scott Falconer, EVP Media Solutions, Hospitality, Amadeus In this new blog post we delve into the latest announcement from Google, what it means to the digital advertising industry, and how we are already pursuing new methods to replace tracking cookies without sacrificing highly targeted advertising campaigns to engage customers. Last month, Google announced…
Tenerife Tourism Corporation, responsible for the promotion of the island, deploys data-driven advertising and insights to attract new visitors while travel recovers July 12, 2021 – For many destinations, promoting and reactivating travel in a responsible way has been a tricky path to navigate throughout 2020 and 2021. Local and national lockdowns, the opening…
Consumers are eager to travel again. Is your hotel prepared to capture the rising demand? By Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus In this new world of travel, the digital experience along the customer journey will be critical to acquiring the next generation of customers. Understanding and adjusting to the consumer’s online…
