Setting the Scene Year-round balmy weather; magnificent scenery; cultural attractions from UNESCO sites to cobbled streets and the historic, whitewashed buildings of centuries past. Few island destinations offer the range of spectacular natural landscapes, unique architecture, and colorful traditions that these popular Spanish isles do, just off the northwest coast of Africa. The Challenge By…

The industry’s most comprehensive data-driven media campaigns continue to drive profitable demand for hotels, destinations, airlines, airports, cruises, and car rental companies Amadeus is committed to renewing travel by pursuing sustainable growth for our clients using a full suite of advertising solutions that allow travel providers to better connect with and target their respective audiences.…

As we draw closer to turning the page into a new year, naturally we reflect on the past twelve months and realize just how remarkable 2022 has been for us, both as a company and an industry. Not only has traveler confidence returned, but this past spring, global hotel occupancy reached pre-pandemic levels for the…

Originally published by Travolution Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, explains how hotels and destinations can use data to respond to growing demand for more environmentally friendly trips   This year has seen the travel industry rebound, with Amadeus’ business intelligence data revealing that worldwide hotel occupancy rates surged above pre-pandemic levels for the…