Having a data-savvy media strategy is a vital part of your property’s success as hoteliers worldwide continue to navigate unpredictable markets.
The most successful hotel marketers rely on accurate, real-time data to gain a 360-degree view of their properties and competitive sets yesterday, today, and in the future. Carefully curating the right data set empowers hoteliers to establish and optimize media strategies that attract and convert more travelers and travel agents.
This guide shows you what data to pull from different platforms and channels, and how you can use it to:
- Take stock of your position in the market and within your competitive set
- Establish a baseline for efforts
- Build your media strategy
- Optimize your campaigns