Amadeus Guest Management Solutions (GMS)

Built to make every guest interaction unforgettable, letting you focus on what truly matters - your guests' experience.

Amadeus Guest Management Solutions (GMS)

Built to make every guest interaction unforgettable, letting you focus on what truly matters - your guests' experience.

Amadeus’ Guest Management Solutions (GMS) is a robust and powerful system that goes beyond traditional customer engagement tools, covering everything you need from marketing and transactional communications, to guest recognition and the integrated capabilities of the iHotelier^® Suite.

Seamless guest engagement from start to finish

Dream & Inspire

Targeted marketing

Workflow automation

Integrated loyalty

Plan & Search

Cart abandonment tools

Re-engagement tactics

Guest-centric data capture

Book

Personalized transactional emails

Room upgrades

Enhancement upsells

On-site Experience

Arrival reporting

Guest profile insights

Pre-arrival surveys

Post-trip

Post-stay surveys

Feedback automation

Dashboard reporting & data extract

With a powerful 360° lens on the guest journey, GMS enables hotels to instantly decode guest preferences and deliver hyper-personalized messages and offers – right when they matter most – as behaviors shift and data evolves.

Elevated guest interactions
with comprehensive
360° profile view

Empower personalized engagement and enhance service for each guest with centralized profiles views housing their unique preferences and history.

Capture & centralize data: Unify guest profiles with robust PMS integration, pulling data from booking engines, OTAs, websites, emails, surveys, and more.
- Plus: Enrich profiles with spend habits, preferences, RFM scores, loyalty tiers, and location insights.
Efficient profile maintenance: Maintain clean, organized guest profiles with powerful consolidation and de-duping tools.
Enhance guest engagement: Turn guest data into smart segments for targeted messaging and offers that boost conversions, site visits, and upsells.
Effortless reporting: Access interactive dashboards and drill-down reports for clear, actionable insights that drive business decisions.

Seamless email marketing
that commands
attention, while driving impact

Create captivating emails, precisely target your ideal guests, and execute flawless campaigns with our hospitality-specific features and sleek, user-friendly interface.

Create captivating campaigns: Design stunning emails, target ideal guests, and run flawless campaigns with hospitality-specific tools and an intuitive interface.
Seamless workflow: Enjoy a smooth, linear process from creation to execution – save progress and resume anytime.
Effortless email creation: Build impactful emails with drag-and-drop editing or ready-to-use templates.
- Plus: Access expert custom designs and send unlimited emails with zero commission fees.
Precise segmentation: Segment guest data using advanced hospitality criteria and reuse segments easily with integrated tools like iHotelier Suite.
Optimized content: Use heatmaps to see what resonates, refine messaging, and boost engagement instantly.

Hands-free revenue
automation capabilities
for impactful results

Supercharge your marketing efforts with set-it-and-forget-it tools that save valuable time for you and your team, while maximizing your revenue potential.

Recover lost bookings: Re-engage guests who abandon carts with personalized emails and targeted offers.
Optimize send times: Use machine learning to schedule emails for maximum engagement.
Automate workflows: Trigger follow-ups based on guest actions – opens, clicks, pre-stay upsells, welcome emails, and post-stay surveys.
Boost ancillary revenue: Drive pre-arrival upsells like champagne, spa treatments, dining, and room upgrades.

Boost guest loyalty
with tailored programs
that keep them returning

Amadeus’ turnkey loyalty solution, built for hospitality, seamlessly integrates with your brand to elevate guest experiences and drive lasting loyalty.

Flexible loyalty modules: Offer programs from simple memberships to dynamic reward systems with points or cash redemption.
Integrated guest portal: Recognize members, track preferences, points, and stay history – all in a streamlined booking experience.
- Plus: Drive bookings with exclusive member-rate offers via iHotelier Suite.
Empower redemption: Allow guests to redeem points or dollars – partially or fully – for their stay.
Diversify awards: Engage guests with rewards for signups, room and F&B spend, stay nights, and more.

Empower your future with cloud-native technology for enhanced operations and innovation

In partnership with Microsoft Azure, Amadeus’ Guest Management Solutions delivers a high-performing, resilient, and reliable system for hotels, driving innovation and operational efficiency with scalable, secure, and intelligent cloud solutions.

Comprehensive data protection: Top-tier security safeguards you and your guests’ data with advanced tools, threat protection, and constant monitoring, at the highest-level.
Ongoing evolution: Achieve greater scalability and a robust infrastructure designed to support continuous system development and seamless expansion.