Gain insight into travel agency booking dynamics, track corporate performance by account, understand short-term rental markets, and so much more.



Agency360+ delivers complete travel agency booking data to expand your intelligence and insights across all booking channels – not just the GDS. As the industry’s most comprehensive source of forward-looking on-the-books travel agency booking data, Agency360+ gives you confidence in planning sales, prospecting, and marketing strategies to maximize revenue from travel agency bookings.

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“With Amadeus Agency360, we have access to the most current data. With this level of insight, our hotels will have the information they need to grow both their corporate and leisure business.”

Armanda Santangeli
Managing Director Americas, The Leading Hotels of the World, LTD

Gain a Comprehensive View of Agency Bookings

Agency360+ replaces guesswork with intelligent insights to support more informed and impactful travel agency revenue strategies. Leverage the most comprehensive and global agency booking data in the industry, refreshed multiple times per week from multiple data sources:

• bookings
• Direct bookings
• OTA bookings
• Vacation rental bookings
• CRS bookings
• 100% of bookings from all major GDSs


Key Benefits

Gain complete market perspective

Gain comprehensive, data-driven insights into past, current, and future travel agency bookings by market share, revenue, and room nights across the competitive set
Simplify Reporting & Visualization

Gain intuitive, actionable reporting capabilities with data visualization and multi-property filtering, including YOY comparison back to 2019

Obtain a clear view on agency
and corporate interest

Gain insight into which travel agencies and corporations are booking your property and track performance to identify the most valuable business opportunities by agency or corporation
Speed Time to Insights

View intuitive dashboards to easily compare and contrast agency performance, corporate performance, and short-term rentals across markets and competitive sets

Enhance Prospecting & Targeting

Leverage the only in-market solution that includes future & past bookings by IATA & Pseudo City Code (PCC)
Ensure Solution ROI

Receive full training with basic, intermediate, and advanced options with extensive support​

Not all data is created equal

Why forward-looking data?

Our proprietary and exclusive data partnerships provide access to view real bookings made for a future date so you can understand forward-looking trends.
And who wants to look at historical data when you can look forward?

Get advanced notice of trends, giving you time to adjust your strategy to shift share See which companies and industries are booking in your competitive set Identify upcoming compression dates so you can tailor your revenue strategies

Complimentary Market Snapshot Reports

Request Your Free Property-Level Demand and Travel Agency Analysis

To demonstrate the value and impact of our Demand360® and Agency360+ business intelligence solutions, Amadeus is pleased to offer hoteliers a complimentary one-time Demand or Agency property-level “Market Snapshot”. See how you compare against your competitive set and local market. Understand YoY revenue penetration, ADR growth, channel and segment performance and more. Request your free analyses today.

Request your Free Analyses

Maximize Travel Agency Revenues

Agency360+ is the key to a better understanding of your market, your competitors, and your customers, enabling you to plan sales, prospecting, and marketing strategies that maximize revenue. Stay flexible with an understanding of which agencies to prioritize as booking behaviors evolve and remain confident that you’re making the most informed decisions possible.

So, whether you’re looking to improve your agency’s profitability, expand your customer base, or simply stay ahead of the competition, Agency360+ is the platform you need to take your travel agency strategies to the next level

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Gain visibility into corporations that are booking though travel agencies

Save time and effort by seeing the names of the companies behind travel agency bookings in addition to the PCC level details. This level of visibility expedites your ability to identify which agencies and corporations you need to develop stronger relationships with. Unlock access to data that looks beyond negotiated business that helps you focus on non-negotiated or Consortia opportunities. Ultimately leverage this depth of information to prepare early for RFP season by understanding seasonality, overall profitability, and new targets for RFP consideration.

Ensure impact and value from GDS campaigns

Maximize your share in GDS bookings by tracking results of GDS advertising campaigns, specific promotions, and even individual agency performance so you can adapt your strategies. Prioritize which agencies to work more closely with by identifying which ones book the most revenue into your competitive sets, but not your property.

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Forge stronger relationships with agencies

It can take up significant effort and time to identify agencies that are booking more into your competitive set than your property, let alone know who to reach out to. With Agency360+, you can work smarter and not harder by instantly identifying which agencies are not booking enough into your property. You can also pull comprehensive agency profiles with contact information to know exactly with whom you need to be building better relationships.

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