Everything in Agency360® Original, plus so much more. Gain insight into which agencies are booking your property and track corporate performance.


Introducing Agency360+

Agency360+ brings expanded insights beyond just the GDS, with new data sources from Demand360®, Amadeus Intelligent Markets, and over 1,000 vacation rental markets all in one simple interface. As the industry’s only source of forward-looking and on-the-books data, Agency360+ gives you confidence in planning sales, prospecting, and marketing strategies to maximize revenue.

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“With Amadeus’ Agency360® solution, we have access to the most current data across GDS Market performance. With this level of insight, our hotels will have the information they need to grow both their corporate and leisure business.”

Armanda Santangeli
Managing Director Americas, The Leading Hotels of the World, LTD

The Only Solution with the Level of Detail You Need

Agency360+ includes future and past bookings by both IATA, which uncovers the travel agency detail, and Pseudo City Code (PCC),
which identifies the exact type of travel an agency is booking as well as PCCs actively booking hotels.

Key Benefits

  • Visibility into 100% of travel agent bookings across all major GDS platforms enhanced by your multi-competitive set view​
  • Additional insights from Demand360®, Amadeus Intelligent Markets with corporate production​, and over 1,000 vacation rental markets
  • The only in-market solution that includes future & past bookings by IATA & Pseudo City Code to enhance prospecting
  • Past, current, and future bookings with global coverage refreshed three times per week
  • Multi-property views in an intuitive, integrated platform that displays all dashboards for each property in one place​
  • Comprehensive, actionable reporting with data visualization and multi-property filtering, including YOY comparison back to 2019
  • Filter by rate type to easily compare consortia, corporate, and non-negotiated rate performance​
  • Full training with basic, intermediate, and advanced options with extensive support​

Use a complete market view to
increase corporate bookings

Make smarter corporate business decisions earlier than your competitors with unprecedented insight into ADR and profitability from all past, present, and future competitive GDS bookings. From one source, gather data from 100% of 12-month historical bookings and forward-looking bookings in all major GDS in your competitive set as well as vacation rentals in your market.

Not all data is created equal

Why forward-looking data?

Our proprietary partnerships provide access to view real bookings made for a future date so you can understand forward-looking trends.
And who wants to look at historical data when you can look forward?

• Get advanced notice of trends, giving you time to adjust your strategy to shift share
• See which companies and industries are booking in your competitive set
• Identify upcoming compression dates so you can tailor your revenue strategies


The only truly comprehensive GDS view in the industry

Agency360+ is the industry’s only business intelligence solution that tracks 100% of travel agent bookings across all three major GDS providers: Amadeus, Sabre, and Travelport. Identify and capture revenue opportunities early on with forward-looking data about agency booking patterns.  Stay flexible with an understanding of which agencies to prioritize as booking behaviors evolve and remain confident that you’re making the most informed decisions possible.

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Gain visibility into corporations that are booking though travel agencies

Save time and effort by seeing the names of the companies behind travel agency bookings in addition to the PCC level details. This level of visibility expedites your ability to identify which agencies and corporations you need to develop stronger relationships with. Unlock access to data that looks beyond negotiated business that helps you focus on non-negotiated or Consortia opportunities. Ultimately leverage this depth of information to prepare early for RFP season by understanding seasonality, overall profitability, and new targets for RFP consideration.

Shift GDS share away from the competition

Maximize your share in GDS bookings by tracking results of GDS advertising campaigns, specific promotions, and even individual agency performance so you can adapt your strategies. Prioritize which agencies to work more closely with by identifying which ones book the most revenue into your competitive sets, but not your property. Forge stronger relationships with agencies.

Forge stronger relationships with agencies

It can take up significant effort and time to identify agencies that are booking more into your competitive set than your property, let alone know who to reach out to. With Agency360+, you can work smarter and not harder by instantly identifying which agencies are not booking enough into your property. You can also pull comprehensive agency profiles with contact information to know exactly who you need to be building better relationships with.

We pull in more than five million global distribution system bookings each month from over 80,000 agencies worldwide

10 Questions to Ask
When Buying Business Intelligence

We know that data is the foundation of your decision-making, which means
that choosing the right business intelligence provider is critical for your
success. That’s why we created a guide to help find the business intelligence
provider that is right for you.

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Gain a preview of Amadeus Business Intelligence data.

We offer three different report types Weekly Global Top Performing Hospitality Markets, Weekly Market Insights, and Monthly Market Insights powered by Amadeus Demand360 data. Start using this data now to inform your revenue management strategies.

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