Hoteliers are now having to rethink marketing strategies to help grow overall occupancy, leaving many to question tactics including commission rates and how they can impact metasearch campaigns and overall booking volume. We decided to run a test and evaluate them. Download our latest case study to learn about the results.
Proprietary air and hotel data insights
Global reach and 13+ exclusive partnerships
Unique end-to-end CRS integration
Broaden Your Reach and Increase Direct Bookings
Deliver real-time rate updates directly from your Amadeus reservations system to ensure accurate rates and inventory on metasearch.
- Ensure Brand.com is a key player in online auctions.
- Compel users to book direct with enticing upsell packages and upgrades.
- Choose the payment model that best suits your business.
- Address all of your metasearch needs with Amadeus Demand Services.
Maximize the potential revenue of each booking
Increase higher-revenue generating direct bookings, remarket and reengage potential guests, and upsell rooms and services to get the most of each and every booking while ensuring rate and inventory accuracy.
- Improve your ability to directly acquire customers with new remarketing and guest loyalty capabilities.
- Upsell guests into premium room types and cross-sell additional revenue drivers, such as golf, spa, food and beverage.
- Seamlessly provide real-time best available rates and inventory from iHotelier to Metasearch sites.
Pay for Metasearch on your own terms
Flexible Fee Models reduce risk and increase control of metasearch expenditures. Select between a low-risk, all-inclusive CPA commission model where you only pay on consumed bookings, or opt for a CPC budget model where you have more control over your metasearch costs.
Leverage the benefits of Google Premier Partnership
Amadeus is in top 3% of Google Premier Partners agencies globally
Benefits as an Amadeus customer:
- Get priority access to beta testing of new product features
- Access to multiple data sources from the travel industry
- Benefit of insights into hospitality destination and search trends
- Best in class, hands on training for our specialists ensuring know-how to leverage Google’s features
Drive Brand.com bookings with Metasearch
Bookers, Not Lookers
Being at the lowest end of the search funnel, Hotel Ads bring high intent purchasers and not early stage users who haven't made up their minds
Own Your Audience
Hotel Ads allow you to bring users to your website and therefore you own the audience data; this can then be used to drive repeat purchases through mailer programs and other tactics
Protect Your Brand
Every time a user is searching for your brand and you are not in metasearch, you are not in metasearch, you are gifting OTAs. Protect your most valuable asset: Your Brand
Understand the Impact Commissions Can Have on Your Campaign Performance
Main features
Connections to the world’s leading Metasearch engines
Google Hotel Ads, TripAdvisor, Trivago, Kayak, HotelsCombined, Roomkey, SkyScanner, Wego, Hotellook, JackRabbit and more
Fully automated rate and inventory updates
Metasearch sites pull rates and inventory directly from your hotel’s iHotelier booking engine
Flexible fee models: CPA or CPC
Select between a low-risk, all-inclusive CPA commission model where you only pay on consumed bookings, or opt for a CPC budget model where you have more control
Ability to offer upsell packages and room upgrades
Requiring no special rate plans
All invoicing handled by Amadeus
Making your life easier
Hotel Marketing Strategies: How Hoteliers Can Reach Travelers Throughout Each Stage of the Traveler Journey
In this eBook, we provide tips and tactics that hotel marketers can leverage when targeting travelers and guests throughout their journeys, which we’ve broken down into five distinct stages:
- The Inspiration Stage
- The Planning Stage
- The Booking Stage
- The On-Site Experience Stage
- The Post-Trip Stage
Key Benefits
- Increased direct bookings to your iHotelier Booking Engine 4.0
- Real-time best available rates and inventory provided seamlessly from iHotelier to Metasearch sites to compete directly with OTAs
- Improved ability to directly acquire customers, enabling remarketing and guest loyalty
- Upsell guests into premium room types and cross-sell additional revenue drivers, such as golf, spa, food and beverage
A dedicated team of metasearch hospitality experts
Proactively optimizing your campaigns behind the scenes to boost your brand.com
- Proactive optimization for seasonal & in market events
- Adoption of new AI techniques and automation
- Ongoing support & training on newest features functionalities
- Full reconciliation & cancellations in sync with iHotelier
Awards
Outstanding Integrated Ad Campaign
‘’Black Friday – Spin it to win it!’’, campaign with iHotelier, Metasearch, and Guest Management Solutions with Oliver Hospitality
Discover more resources
Grow Direct Bookings with Amadeus Hotels Metasearch
Metasearch is one of the fastest growing booking channels and has become a must-have distribution channel for hotels.
Related Products
iHotelier®
Amadeus’ market-leading iHotelier Reservations and Booking Engine solutions deliver unmatched flexibility and scale of distribution for independent hoteliers and mid-scale chains.
Digital Media
Increase direct bookings with omni-channel advertising strategies that deliver impactful messaging to qualified audiences across paid search, display, and social media.
Web Solutions
Built exclusively for hotels, Amadeus’s award-winning Websites create exceptional customer-facing sites aimed to maximize conversions and gain guest loyalty.
Guest Management Solutions
Provide comprehensive customer relationship management, email marketing and guest communication, and loyalty capabilities.