Originally published on Amadeus Insights Flight demand rises 25% year-on-year from 2025 as eclipse tourism drives short breaks and boosts solo travel New data from Amadeus Travel Intelligence rev…
Republished from Amadeus Insights Developed in collaboration with Accenture, the AI-powered platform helps travel brands make smarter advertising decisions earlier and drive profitable demand through …
How strong is tourism in Thailand right now? This is exactly what we explored during our media day in Bangkok last week, where we met with leading travel and hospitality journalists to discuss the la…
What happens when 39,000 runners take over a city? With wellness gaining momentum among younger generations, there are growing signals that this mindset may also be shaping how and why people travel.
Do you know how to capture demand during the shoulder seasons? For destinations, driving travel demand in quieter months can unlock additional revenue, promote more balanced tourism, and reach new tra…
How do major marathons shape travel and hotel demand? Looking at air travel around the Boston and London Marathons, one pattern stands out: bookings closely follow the race calendar.
What does a global music event like Coachella mean for travel demand? Coachella took place across two weekends this year in Palms Spring (10–12 April and 17–19 April 2026), offering a clear sna…
Bad Bunny’s Spain tour isn’t just filling stadiums, it’s a real-time example of how major events influence travel demand, hotel performance, and destination planning.
Originally published on Hospitality Net By Sol Freixa, Vice President, Commercial, Destinations at Amadeus Travel doesn’t begin with a booking – it begins with a question.