Media Solutions for Hotels

Travel Seller Media for Hotels

Global distribution systems are one of the highest ADR channels: Optimize your presence with GDS priority placement, text, and display campaigns that use proprietary data from the leading Business Intelligence suite for hospitality to drive more revenue through travel sellers ready to book your property.

 

Increase transient occupancy in specific time frames through our proprietary PCC targeting.

Drum up demand with campaigns to fill specific check-in dates and stay periods with targeting capabilities boosted exclusively by the industry’s only forward-looking demand data.

Increase your market share and exceed your revenue goals with the most comprehensive attribution reporting available for the GDS channel.

Communicate the campaign analytics most important to your hotel’s bottom line and keep returns on ad spend high with actionable reporting that supports optimizations designed to increase bookings.

Understand campaign performance across all GDSs.

Analyze bookings, revenue, average daily rate, average length of stay, and return on ad spend for all campaigns.

Identify opportunity with top source market and PCC performance metrics.

See which PCCs were influenced by your campaign and view top feeder markets.

Fill need periods with targeted campaigns.

Recognize booking and stay patterns based on average lead times, day of arrival metrics and the average length of stay for your property.

Win more business with a competitive media strategy designed by specialists in global distribution system advertising.

Improve your position against your competition with effective, channel-agnostic media investments that can easily shift between each GDS to optimize your spend and ROAS.

Access capabilities and expertise available to the biggest brands in hospitality through our preferential partnerships with Travelport and Sabre.

Jump-start campaigns with strategy optimization recommendations that leverage leading-edge beta products and proprietary partner data on your markets and audiences.

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Resources

Amadeus’ Specialized Media Strategies Delivered Proven Results for Clients in 2022

Lara Henriquez

The industry’s most comprehensive data-driven media campaigns continue to drive profitable demand for hotels, destinations, airlines, airports, cruises, and car rental companies Amadeus is committed to renewing travel by pursuing sustainable growth for our clients using a full suite of advertising solutions that allow travel providers to better connect with and target their respective audiences.…

2022: A Year of Renewal and Growth

Jennifer Axness

As we draw closer to turning the page into a new year, naturally we reflect on the past twelve months and realize just how remarkable 2022 has been for us, both as a company and an industry. Not only has traveler confidence returned, but this past spring, global hotel occupancy reached pre-pandemic levels for the…

How to Keep Step with Changing Perceptions of Sustainability

Alison Guillot

Originally published by Travolution Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus, explains how hotels and destinations can use data to respond to growing demand for more environmentally friendly trips   This year has seen the travel industry rebound, with Amadeus’ business intelligence data revealing that worldwide hotel occupancy rates surged above pre-pandemic levels for the…

Prepare Your Hotel’s Digital Marketing Strategy for a Post-Cookie World

Lara Henriquez

In this blog post, we outline four steps to help you understand and adapt to a transitioning digital advertising landscape. As Google and other providers look to phase out cookies, the use of first-party data, or data that is owned by the brand itself, will be crucial to meet and better target desired traveler audiences.…