Your Guide to Optimizing GDS Visibility

For hoteliers and destination marketers, travel sellers have always been a captive audience with high booking potential.

The Business Travel Index Report indicates that global business travel spending is expected to recover to its pre-pandemic total of $1.4 trillion (about $4,300 per person in the US) in 2024 and grow to nearly $1.8 trillion (about $5,500 per person in the US) by 2027.

So how can your property take advantage of this increased demand? Maximizing your presence on the GDS and updating your Hotel Description (HOD) is a great place to start.

Download this checklist to ensure your HOD is up to date in order to inspire fast, easy bookings from travel sellers that blossom into long-term relationships.

Finally, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights.