Data-Driven Destination & Visitor Management
Develop profitable strategies to attract, convert, and retain visitors to your destination with the world’s most comprehensive travel data and media services.
Are you ready to adapt to the evolving travel industry?
Amadeus offers several business intelligence solutions and media solutions that provide organizations with the necessary insights for making profitable and strategic decisions to successfully attract and influence the right visitors to your destination. For the best results, take a combined approach using Amadeus’ suite of business intelligence data and media services to help drive the right growth for your destination.
Gain Market Understanding → Attract Visitors

Amadeus Business Intelligence Solutions + Amadeus Media Services
Partner with Amadeus to:
- Understand the traveler and their journey to refine and target your ideal visitor
- Develop strategic and effective plans to increase number of visitors to your destination
- Manage development of your destination to optimize attractiveness to travelers
- Analyze trends in competitive markets to inform your destination’s positioning strategy
- Unlock new opportunities to drive growth by reaching travelers at the right time with the right message
- Profit off the unique combination of traveler data-driven campaigns provided to you by like-minded industry experts
Contact our team of experts for a customized session to:
• Review search trends to understand demand potential for your destination
• Review the origin markets to identify how to target your marketing efforts
• Discuss relevant advertising campaigns to drive demand and/or capture bookings
A comprehensive view of the traveler journey through data
With a combination of Air and Hotel data, you can uncover every step of the traveler’s journey. Data sets available are listed below.

Turn insights into action
Partner with Amadeus to unlock access to the world’s leading, most
comprehensive data, so you can develop informed strategies and target
the right mix of travelers.
To gain insight into global market performance and booking trends, visit our Market Insights page.
Global Market Insights
The world’s leading air performance data sets
Amadeus is the industry’s leading data provider of air travel trends, allowing organizations to accurately track the flow of air passenger movement and the data related to the traveler journey. With Amadeus Air Data organizations can uncover a comprehensive view of the traveler’s journey.
NEW – Air Traffic now available with a forward-looking, six-month forecast.
View Detailed Features
Inspire, attract, and win your ideal visitors with omni-channel media strategies
- Utilize Amadeus’ traveler insights to plan your campaign
- Expect better results through unique targeting capabilities
and machine learning - Measure conversions & ROI of your campaign using methods
like booking events and geo-location data
Benefit from the broad reach across Amadeus’ vast selection of digital channels
Deliver targeted, persuasive messaging to potential visitors or travel sellers powered by proprietary data from our solutions and our travel industry partners.
Measure post-campaign ROAS with the help of Amadeus’ proprietary DMO conversion attribution solution. Work with our team of ad-tech and hospitality
experts to define your destination’s bespoke target audience to engage with it across Amadeus’ vast channel mix:
Contact our team of experts for a customized session to:
• Review search trends to understand demand potential for your destination
• Review the origin markets to identify how to target your marketing efforts
• Discuss relevant advertising campaigns to drive demand and/or capture bookings