Data-Driven Destination & Visitor Management

Develop profitable strategies to attract, convert, and retain visitors to your destination with the world’s most comprehensive travel data and media services.

Are you ready to adapt to the evolving travel industry?

Amadeus offers several business intelligence solutions and media solutions that provide organizations with the necessary insights for making profitable and strategic decisions to successfully attract and influence the right visitors to your destination. For the best results, take a combined approach using Amadeus’ suite of business intelligence data and media services to help drive the right growth for your destination.

Gain Market Understanding → Attract Visitors

Gain Market Understanding

Amadeus Business Intelligence Solutions + Amadeus Media Services

Partner with Amadeus to:

  • Understand the traveler and their journey to refine and target your ideal visitor
  • Develop strategic and effective plans to increase number of visitors to your destination
  • Manage development of your destination to optimize attractiveness to travelers
  • Analyze trends in competitive markets to inform your destination’s positioning strategy
  • Unlock new opportunities to drive growth by reaching travelers at the right time with the right message
  • Profit off the unique combination of traveler data-driven campaigns provided to you by like-minded industry experts

Contact our team of experts for a customized session to:

• Review search trends to understand demand potential for your destination
• Review the origin markets to identify how to target your marketing efforts  
• Discuss relevant advertising campaigns to drive demand and/or capture bookings  

A comprehensive view of the traveler journey through data

With a combination of Air and Hotel data, you can uncover every step of the traveler’s journey. Data sets available are listed below.

Hospitality Market Insights

Turn insights into action

Partner with Amadeus to unlock access to the world’s leading, most
comprehensive data, so you can develop informed strategies and target
the right mix of travelers.

To gain insight into global market performance and booking trends, visit our Market Insights page.

Global Market Insights
Amadeus Air Data

The world’s leading air performance data sets

Amadeus is the industry’s leading data provider of air travel trends, allowing organizations to accurately track the flow of air passenger movement and the data related to the traveler journey. With Amadeus Air Data organizations can uncover a comprehensive view of the traveler’s journey.

NEW – Air Traffic now available with a forward-looking, six-month forecast.

View Detailed Features


Inspire, attract, and win your ideal visitors with omni-channel media strategies

  • Utilize Amadeus’ traveler insights to plan your campaign
  • Expect better results through unique targeting capabilities
    and machine learning
  • Measure conversions & ROI of your campaign using methods
    like booking events and geo-location data


Benefit from the broad reach across Amadeus’ vast selection of digital channels

Deliver targeted, persuasive messaging to potential visitors or travel sellers powered by proprietary data from our solutions and our travel industry partners.
Measure post-campaign ROAS with the help of Amadeus’ proprietary DMO conversion attribution solution. Work with our team of ad-tech and hospitality
experts to define your destination’s bespoke target audience to engage with it across Amadeus’ vast channel mix:

Contact our team of experts for a customized session to:

• Review search trends to understand demand potential for your destination
• Review the origin markets to identify how to target your marketing efforts  
• Discuss relevant advertising campaigns to drive demand and/or capture bookings  

Why partner with Amadeus ?

Access to

Global market
intelligence leader
with a customer-centric

Connect your destination
with travel sellers across
all major agency booking

Capture potential visitors
with an omni-channel
approach, powered by
our in-house DSP

What our customers are saying about us:

“Staying close to the data and adjusting our campaigns means that we can target potential travelers much more accurately with the right message, at the right time.”

David Pérez
Chief Executive Officer, Tenerife Tourism Corporation

“Successful DMOs will be those who can use data to become proactive, adapting their strategies with flexible, data-led decision-making. By using Amadeus Business Intelligence, we have already achieved timely, relevant, and accurate insights from data. Its analysis of billions of up-to-date global air transactions highlights hidden opportunities for us to increase tourism in Flanders.”

Steven Falcke
Business Intelligence, Marketing at Visit Flanders

“Having a fuller understanding of future demand in our market helps us be a better partner to our members and hotels in Atlanta. Amadeus’ Demand data is becoming more and more a part of the tool we use daily to deliver value to them.”

Eric Johnson
Director of Research, Atlanta Convention and Visitors Bureau

You might also like:

Capture the Optimal Visitor Mix 1
Video 1: Capture the Optimal Visitor Mix
Watch Now >>
Reevaluate your Competitive Landscape 2
Video 2: Reevaluate your Competitive Landscape
Watch Now >>
Optimize Development Opportunities 3
Video 3: Optimize Development Opportunities
Watch Now >>
Optimize Booking Windows 4
Video 4: Optimize Booking Windows
Watch Now >>
Anticipate and Capitalize on Visitor Trends V5
Video 5: Anticipate and Capitalize on Visitor Trends
Watch Now >>
Video 6: Capitalize on Strong Fall Demand
Watch Now >>
Houston city and river
Houston, TX is rebuilding business travel leveraging Amadeus’ Demand360®
Download the Case Study >>
Man standing on top of a mountain
How Amadeus is helping destinations spot sources of demand
Read the Blog Post >>
Tenerife mountains
How Tenerife attracted diverse travelers and gained a competitive edge
Download the Case Study >>
couple looking at sunset
How data can help inspire and rebuild traveler confidence
Read the Blog Post >>
Repositioning Adventure Tourism with Visit Jordan
Download the Case Study >>
man looking at data
The value of data in uncertain times for travel advertisers
Read the Blog Post >>
Erechtheon temple of athena acropolis athens
Reigniting Post-Pandemic Travel with Marketing Greece
Download the Case Study >>