Data-Driven Destination & Visitor Management

Develop profitable strategies to attract, convert, and retain visitors to your destination with the world’s most comprehensive travel data and media services.

Are you ready to adapt to the evolving travel industry?

Amadeus offers several business intelligence solutions and media solutions that provide organizations with the necessary insights for making profitable and strategic decisions to successfully attract and influence the right visitors to your destination. For the best results, take a combined approach using Amadeus’ suite of business intelligence data and media services to help drive the right growth for your destination.

Gain Market Understanding → Attract Visitors

GDS Media Promo Featured

Amadeus Business Intelligence Solutions + Amadeus Media Services

Partner with Amadeus to:

  • Understand the traveler and their journey to refine and target your ideal visitor
  • Develop strategic and effective plans to increase number of visitors to your destination
  • Manage development of your destination to optimize attractiveness to travelers
  • Analyze trends in competitive markets to inform your destination’s positioning strategy
  • Unlock new opportunities to drive growth by reaching travelers at the right time with the right message
  • Profit off the unique combination of traveler data-driven campaigns provided to you by like-minded industry experts

Contact our team of experts for a customized session to:

• Review search trends to understand demand potential for your destination
• Review the origin markets to identify how to target your marketing efforts  
• Discuss relevant advertising campaigns to drive demand and/or capture bookings  

Turn insights into action

Partner with Amadeus to unlock access to the world’s leading, most
comprehensive data, so you can develop informed strategies and target
the right mix of travelers.

To gain insight into global market performance and booking trends, visit our Market Insights page.

Hospitality Market Insights Report

A comprehensive view of the traveler journey through data

With a combination of Air and Hotel data, you can uncover every step of the traveler’s journey. Data sets available are listed below.

With access to 800M+ searches per day, you can gain insight on the demand to your destination, understand seasonality patterns and confirm optimal timing to influence visitors and launch campaigns.

Monitor air capacity with access to 1000+ airline schedules to understand the impact on your destination, and easily identify opportunities to increase capacity or open new routes.

Knowing all global air travel agency bookings made via Amadeus, Travelport, Sabre, and Abacus provides you with unapparelled insight into the booking behavior of your target visitors so you can uncover untapped growth potential from new origin markets.

Monitor the impact air connectivity has on a destination using Amadeus' patented traffic module, which provides a reliable estimation of the total number of global air passenger travel plans with true origin and destination. Now includes forecast with visibility 6 months into the future.

Gain visibility into 100% of the travel agency bookings through GDS providers and identify the top agencies sending bookings to your destination. Discover opportunities and develop a plan to drive future demand.

Unlock access to on-the-books forward-looking hotel occupancy and demand data from over 41,000 hotel partners worldwide. Use this data to see how your destination’s performance compares against competitor destinations and be confident in your budgeting decisions.

avion

The world’s leading air performance data sets

Amadeus is the industry’s leading data provider of air travel trends, allowing organizations to accurately track the flow of air passenger movement and the data related to the traveler journey. With Amadeus Air Data organizations can uncover a comprehensive view of the traveler’s journey.

NEW – Air Traffic now available with a forward-looking, six-month forecast.

Inspire, attract, and win your ideal visitors with omni-channel media strategies

  • Utilize Amadeus’ traveler insights to plan your campaign
  • Expect better results through unique targeting capabilities
    and machine learning
  • Measure conversions & ROI of your campaign using methods
    like booking events and geo-location data
meeting

Benefit from the broad reach across Amadeus’ vast selection of digital channels

Deliver targeted, persuasive messaging to potential visitors or travel sellers powered by proprietary data from our solutions and our travel industry partners.
Measure post-campaign ROAS with the help of Amadeus’ proprietary DMO conversion attribution solution. Work with our team of ad-tech and hospitality
experts to define your destination’s bespoke target audience to engage with it across Amadeus’ vast channel mix:

Reach relevant visitors at scale through programmatic display channels and continuously optimize using our machine learning technology.

Inspire and build traveler confidence through programmatic video channels and accommodate multiple campaign objectives from awareness generation to visitor conversion.

Build consideration and drive traffic through search engines to reach and connect along the travel journey.

Reach and leverage the largest social audience to deliver measurable results and ensure you engage with the most relevant users for your destination, driven by Amadeus data.

Strategically position your destination and its offering across all major global agency booking systems for maximum impact and results.

Why partner with Amadeus?

Access to
forward-looking,
on-the-books
data

Global market
intelligence leader
with a customer-centric
focus

Connect your destination
with travel sellers across
all major agency booking
systems

Capture potential visitors
with an omni-channel
approach, powered by
our in-house DSP

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