GAIN MARKET INSIGHTS
Hospitality Market Reports, Insights and Trends
This comprehensive hospitality market report hub is designed to help build strong, data-driven revenue strategies to attract guests or visitors with the world’s most comprehensive travel data and media services.
On this page, you’ll find reports powered by Amadeus Travel Intelligence data, offering insight into global market performance and booking trends.
January 2026 bookings & occupancy
Using Amadeus’ Demand360® forward-looking occupancy data, access an overview of hotel booking and occupational trends worldwide:
- Forward-looking occupancy data
- Current state of the hospitality industry
- Booking lead times, channels and pace
- Data per country and continent
- And more!
Your property performance
Would you like to receive your own hotel’s performance against your competition?
Request your free property-level demand and agency data "Snapshot" reports (powered by Amadeus Demand360® and Agency360® travel intelligence solutions).
Understand better how your property stacks up against the competition on ADR, rates, occupancy, and agency booking dynamics.
Top weekly destinations
Find out which markets are capturing the most demand with our weekly rankings of the top global markets by region.
Our Weekly Market Insight Report provides hoteliers and industry professionals with detailed insights into booking trends, featuring forward-looking data specific to your local area.
We are also closely tracking 50 markets with on-the-books reservation data extracted directly from hotels partners.
Ready, set, leverage hospitality market insights!
Market insights and data play a foundational role in helping hotels to maximize bookings and revenue. Adapting to changing market trends, leveraging the right data sources, and basing your strategies on the right data are all necessary ingredients to craft the right strategies that attract and retain more travelers to your hotel or destination.
You can also access our other comprehensive guides:
- The ultimate guide to hotel marketing
- The ultimate guide to elevating guest satisfaction
- The ultimate guide to increasing guest loyalty
- The ultimate guide to grow hotel groups and events business
We wish you a lot of success in your market insights strategies, and do not hesitate to contact us if you would like to discuss how to kick-start or optimize your hotel or destination's data strategies.
Hospitality Market Report January 2026