Amadeus Travel Intelligence

Travel Intelligence is designed specifically for the travel and tourism sector. It combines large-scale travel data such as air searches, bookings, traffic, schedules, and accommodation performance with analytics and AI to help organizations understand demand patterns, traveler behavior, and market dynamics, supporting more informed decision-making across the traveler journey.

Previously known as Amadeus Business Intelligence, Amadeus Travel Intelligence reflects the evolution of our data capabilities and use cases across the travel and tourism sector. While Business Intelligence already provided historical and forward-looking insights—particularly for accommodation performance, Travel Intelligence brings together a broader range of travel data sets, including air demand, traveler behavior, and mobility data. This expanded scope enables insights that support a wider set of stakeholders and decision-making across the entire travel ecosystem.

Amadeus Travel Intelligence has access to data across the entire traveler journey at an aggregated level, including socio-demographic insights, air searches, air and hotel bookings, airline schedules and traffic, airport activity, and accommodation performance such as occupancy and length of stay. This combination supports both historical analysis and forward-looking insights across travel demand and performance.

Amadeus Travel Intelligence data is sourced from operational systems and trusted industry sources across the travel ecosystem, including airlines, hotels, travel agencies, and distribution platforms. Accessing data at source helps ensure consistency, reliability, and continuity over time, supporting insights suitable for operational and strategic decision-making.

Travel and tourism analytics refer to the analysis of data to understand performance, trends, and behavior within the travel sector. Travel Intelligence builds on these analytical practices by combining multiple travel-specific data sources with structured analytics and AI, and by applying them consistently across the traveler journey. In this way, Travel Intelligence provides a broader and more integrated approach to travel and tourism analytics, supporting both analysis and decision-making across the travel ecosystem

Yes. Travel Intelligence includes both historical and forward-looking data. Historical data helps organizations understand past performance, while forward-looking indicators such as searches, bookings, schedules, and on-the-books data-support anticipation of demand patterns and short- to mid-term planning across travel and tourism activities.

Travel Intelligence data supports planning and decision making across travel and tourism.
You can use it to:

• Detect emerging demand and fast-growing source markets.
• Adapt marketing by market, timing, and traveler intent.
• Align campaigns with real booking windows.
• Prepare for seasonal peaks and major events.
• Adjust inventory, and staffing ahead of demand. \
• Monitor performance and react as conditions change.

Travel Intelligence supports a wide range of stakeholders, including hotels and hotel groups, destinations and tourism boards, travel agencies, airlines, travel retail stores, and other travel-related organizations. Each uses Travel Intelligence to better understand demand, performance, and traveler behavior within their specific context.