Presented by Olivier Ponti, Director of Market Intelligence & Insights, at Amadeus-Hospitality, this Amadeus Travel Intelligence deck argues that travel demand is resilient and reshaping itself and retailers who act on granular, forward-looking data will win.
- Capacity is rising: EU27 & UK air supply up ~6% YoY, led by Poland (+20%), Italy and Spain (+8%), with a net +484 new routes in 2026.
- The map is shifting: Madrid, Barcelona and Dublin gain share against steady hubs like Heathrow and Schiphol.
- High-value segments grow: premium-cabin departures up, led by Japan (+13%).
- Travelers differ by origin: ages, seasonality and nationality mixes vary sharply, so one-size marketing fails.
Bottom line: Opportunities haven’t disappeared – they’ve become more specific, and data-led marketing reaches the right travelers at the right moment.