Industry Report, Study

Football’s biggest event
in 2026

Travel demand, air search and hotel performance insights across North American host cities

Anticipation is building as the world’s biggest football tournament hits North America this summer. Fans all over the world are looking to travel during the tournament to see their home team playing.

This industry report analyses travel demand trends linked to the major global football tournament taking place in North America in 2026. Using forward-looking air search data, booking activity and hotel performance indicators, it provides a city-by-city view of how travel interest is evolving across host destinations.

The study highlights which international and domestic markets are driving demand, how air searches are converting into bookings, and how hotel occupancy and average daily rates (ADR) are responding as the event approaches.

In this report, you’ll explore:

how air searches and flight bookings are evolving for North American host cities
the top origin markets driving inbound travel for the 2026 football tournament
month-over-month hotel occupancy and ADR trends
in host destinations

The report is updated regularly. Select the checkbox in the form to receive an email when a new version is published.

Download the latest version today.