Posadas Generating demand in the COVID-19 crisis - Amadeus Hospitality
Case Study

Posadas Generating demand in the COVID-19 crisis

Posadas, the leading hotel operator in Mexico, had to close most of their 180 hotels between May and April 2020. Following signs of recovery and the advancement
of Mexico’s vaccination campaign, today only five hotels remain closed.

Throughout this past year, Amadeus and Posadas have worked close together to generate demand. Jose Lorenzo, Vice-President Revenue Management, Distribution and Technology at Posadas shares more insight into the challenges they faced and how they managed them.