As global travel demand continues to be strong in 2024, nearing the levels observed in 2019, Global Distribution Systems (GDSs) hold strategic advantages for travel providers to increase bookings and maximize revenue potential. It requires proper strategic planning and careful consideration of their key audiences, especially travel agencies.
Our 2024 Global Travel Seller Report, in partnership with Takedown Research – a leading research and analytics provider, unveils actionable tips to capture greater travel agent demand on GDSs.
Dive into the study’s findings from 1000 travel agencies worldwide and learn more about:
- Current traveler and travel agent preferences on GDS
- GDS usage in comparison to other booking channels
- The importance of advertising on the GDS
- Ways to craft the ideal GDS advertising, and much more
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