Today’s travel landscape is an indication that the industry is resurging across the world. Now is the time for hoteliers and destination marketers to revitalize their strategies to better serve their key audiences, especially travel agencies, and attract bookings. A new research study from Amadeus and MarketCast, a leading research and analytics provider, demonstrates ways to capture greater travel agent demand on global distribution systems (GDSs), one of their preferred booking channels.
Discover the study’s findings and capitalize on actionable tips by downloading the report. Learn what are current traveler and travel agent preferences, how has GDS usage shifted in comparison to other booking channels, ways to craft the ideal GDS advertising, and much more.
For further insights on how to effectively market to travel agents on GDS, be sure to review our 4-step checklist and watch our webinar replay where we introduced the survey findings.