In a recent Amadeus-sponsored industry study, h2c set out to understand the current state of hotel booking engines (IBEs), and the capability of driving more traffic to IBEs via metasearch channels.
Download the survey results to learn more about key booking engine and metasearch dynamics, including:
- Top IBE pain points
- IBE conversion rates
- Status of IBE integrations
- Loyalty program & metasearch integrations
- Metasearch fees