Case Study

Greece attracts travelers from key markets to enjoy the wonders of Athens and Thessaloniki


The Greek National Tourism Organization, Greece’s destination marketing organization (DMO), worked closely with Amadeus to promote city break trips to Athens and Thessaloniki, two historic Greek cities.

The online ads featured visuals from Visit Greece’s latest campaign, Greekend, which seeks to entice travelers to visit the destination for their next trip or for simply a weekend in Greece.

By leveraging Amadeus’ travel technology and campaign management expertise, Greece was able to reach and convert incremental travelers while further solidifying their standing as one of the top destinations in the world.

Find out more about Amadeus’ strategy and overall campaign results by downloading the case study.