The New Golden Rules of Meetings & Events


Golden Rule #2: Master Your New Group Business Mix

In a time of both continued change and opportunity, this is an important time to assess which segments are booking to best adapt and anticipate the new needs of your customers.

In this series, we’ve combined insights from global hospitality experts, Amadeus business intelligence data, and industry best practices to examine the new forces shaping hotel meetings and events. We hope the findings from our extensive market research will help you make thoughtful, informed decisions as you chart your own course in preparing for the return of group business.

Discover the new golden rules you need to succeed now in preparation for the return of group business.


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