How a targeted GDS Advertising strategy helped reconnect with travel agencies and strengthen the hotel’s presence across key markets
Following its return to the GDS channel, Radisson Blu Hotel & Residence, Nairobi Arboretum partnered with Amadeus to increase visibility among travel agents and rebuild demand from key source markets. Through a multi-GDS Advertising campaign, supported by data-led planning, a hotel content audit, and strategic placement optimization, the hotel successfully strengthened its presence in the GDS ecosystem and re-engaged with travel agents.
Discover how a multi-GDS Advertising approach can help your hotel enhance visibility, reach travel agents at key decision points, and make the most of your GDS presence.