The post-campaign analysis drew insights from email marketing GMS data, digital ad performance on Google and social media, iHotelier booking metrics, and web traffic analytics. Key outcomes included:
✓ A 12% increase in direct bookings 2024 vs 2023 on Cove Pocono Resorts’ website.
✓ A 16% growth in brand searches year-over-year, reflecting a stronger brand presence and enhanced engagement across both digital and organic channels.