Discover how Occhio d’Oro, the rooftop restaurant at Flemings Selection Hotel Frankfurt City, worked with Amadeus Advertising to build a full-funnel digital media strategy designed to increase high-intent traffic and drive more table reservations and event inquiries.
By combining Paid Search, Display and Social, the campaign kept Occhio d’Oro visible throughout the customer journey, from initial discovery through to booking, while creating a clearer way to measure advertising performance even when reservations were completed through OpenTable.
The campaign delivered strong and consistent results:
✓ 27.1 average ROAS from launch
✓ Steady month-over-month growth throughout the year
✓ Increased high-intent traffic and reservation actions
✓ Improved re-engagement as Social and Display were added to the strategy
Download the full story to discover how a structured, full-funnel digital advertising strategy helped Occhio d’Oro grow demand for both dining and events, demonstrating how advertising can support hotel revenue beyond traditional room bookings.