Missed the live session? Catch up now with the replay.
The 2026 Global Travel Agent Report provides a comprehensive view of how travel agents research, evaluate, and book travel. Based on feedback from 756 travel agents across the Americas, EMEA, and APAC, the report reveals what influences booking decisions, how agents are using AI, and what makes GDS content and advertising more useful, relevant, and actionable.
In this webinar, industry experts share the report’s key findings and discuss how hotels, destinations, and airlines can use these insights to better understand travel agent needs and optimize their GDS content and advertising strategies.
Watch the webinar replay to discover the findings.
For additional takeaways, download the full report: The Travel Agent’s View: Insights and AI Trends to Power Your GDS Strategy