Travel agents are entering a new era of AI-assisted travel selling, while the GDS remains at the heart of how they search, compare, and book.
The 2026 Global Travel Agent Report explores how these changes are reshaping agent behavior and what they mean for hotels, destinations, airlines, and other travel providers.
Based on insights from 756 travel agents across the Americas, EMEA, and APAC, the report reveals what influences booking decisions, how agents are adopting AI, and what makes GDS content and advertising more useful, relevant, and actionable.
Download the report and discover:
- The latest travel agent behaviors and GDS usage trends
- How GDS usage and agent priorities are evolving
- What drives agents’ booking decisions
- How AI is becoming part of the agent workflow
- How to prepare for AI-assisted travel selling
- What makes GDS advertising more effective