Campaign Entry
Black Friday – Spin it to win it!
Name of Entry
Amadeus Hospitality & Oliver Hospitality
Name of product or service
Black Friday Hotel Campaign Offerings
Audience
Consumer
Category
Integrated Ad Campaign
Industry Category
Hotel and Lodging
Campaign Element – Landing Page details below
About the Client
Oliver Hospitality is a Nashville-based hotel and restaurant company that prides itself on the concept of transforming new and old properties alike into exciting, engaging, and thoughtful spaces. Aiming to get ahead of the competition during the busy Holiday season, while maintaining rate parity and driving profitability, Oliver Hospitality utilized their long-time partnership with Amadeus to inspire captivating Black Friday promotional campaigns.
Campaign Details
To do this, Oliver Hospitality harnessed the power of Amadeus’ Hospitality solutions - iHotelier®, Metasearch, and Guest Management Solutions (GMS), to build enticing campaigns that encourage guest engagement and drive direct bookings.
The first campaign set the stage with iHotelier®’s Member-Rates Merchandising (MRM) functionality to advertise “member-only” deals across top Meta channels, incentivizing both member and non-member guests to unlock a 15% discount on the room of their choice if they sign up and book direct.
Taking it up a notch, fun interactive elements were included for the next round of campaigns, such as countdown timers that built a sense of urgency and a digital prize wheel. Giving great thought into which tactics would deliver the best outcome for both them and their member guests, the prize wheel proved to be the winning strategy for Oliver Hospitality. This interactive game added an element of excitement and anticipation by allowing customers to spin the wheel to win various enticing prizes, ranging from complimentary nights, dining credits, to rate discounts, among others.
By applying these inventive and compelling advertising strategies using Amadeus’ key hospitality solutions, Oliver Hospitality drove Black Friday campaign success that generated over $85,000 in direct booking revenue, as well as 200+ in direct bookings over the short period these campaigns ran from November 4th through November 27th.
Campaign Impact in less than 1-Month
Revenue: $85,000+
Direct Bookings: 200+
Campaign Goals and Execution
