By Nicole Carlino
NEW YORK — The importance of data to the successful function of a hotel is universally acknowledged—whether enhancing the guest experience, streamlining operations to increase efficiency or enabling hoteliers to price their hotels more competitively, data is the building block upon which all hotels depend.
TravelClick has introduced a new solution—its Media Intelligence Platform—designed to enable its media campaign managers to help hotels better leverage their data.
The platform integrates proprietary data from TravelClick’s iHotelier Suite, Rate360 and Demand360 solutions, so that media campaign managers can make the best-informed decisions about how to spend and allocate media budgets. TravelClick’s Scott Falconer, EVP – general manager, media, said, “One of the biggest challenges hoteliers face is driving direct bookings to maximize revenue. The Media Intelligence Platform provides hoteliers with the unique data needed to identify and pursue the best opportunities to capture direct bookings.”
Read more at Hotel Business.