Eric Oppegaard
TravelClick is announcing this week the beta launch of Campaign Advisor, a capability that is part of its Guest Management Solutions (GMS) platform. The new solution, which has been in development for the past year, is designed to allow hoteliers to better target their marketing and drive more direct bookings.
The goal, which is ambitious by any measure, is to automatically determine the best “send time” for each guest each guest algorithmically, and then execute on that understanding. To what extent the new solution will be able to consistently deliver against that goal right out of the gate is to be determined.
The new solution, which is expected to be released later this year, will give hoteliers the ability to set allotted windows of time to send marketing campaigns.
Read more at Hotel Technology News
