The hospitality industry’s first end-to-end e-commerce platform will strengthen the hotel group’s online distribution strategy and booking experience
November 19, 2020 – In the context of COVID-19, hoteliers face a travel environment that requires them to rethink how they will do business now and in the future. To make the most of fluctuating demand, a multi-channel distribution strategy will be key to communicating effectively with travelers wherever they shop and book.
It is against this backdrop that Meeting Point Hotels, which is part of the FTI Group, is partnering with Amadeus to adopt the new Amadeus Integrated Booking Suite. The combination of Amadeus’ iHotelier® Central Reservations System, Guest Management Solutions, and Web will enable them to strategically connect and market to over 400 distribution channels around the world and ensure they’re present where travelers are shopping, capture more bookings to increase revenue, and track guest preferences and loyalty. Previously, Meeting Point Hotels had limited online presence and were selling their hotels through offline channels and tour operators. Factoring the high cost and time for in-house development, Meeting Point Hotels shifted its strategy to partner with Amadeus.
Travelers looking to book accommodation will experience a frictionless booking process with personalized offers and calls to action to book along the way and the hotel can increase revenue with reduced abandonment rates while maximizing the lifetime value of each guest by customizing rates, packages, and promotions to individuals leveraging the integration to guest management data.
Commenting on the partnership, Torsten Lampe, COO, FTI Group, said, “We have a very long and successful relationship with Amadeus on the tour operating sector and we were eager to increase our online footprint and brand awareness on the hospitality side. By designing a new website and developing a strong online distribution capability, we can give our clients new ways to book and increase their awareness about our offering. It will not only increase our efficiency but also help us to capture demand in the current challenging environment.”
Fernando Cuesta, Senior Vice President Commercial, Europe, Hospitality, Amadeus, said, “With this partnership, we are taking Meeting Point Hotels’ distribution strategy a step further by improving their online visibility and booking capabilities. The addition of a guest management solution helps deliver personalized experiences, which is more important now than ever as hotels work to differentiate themselves from the competition and increase guest loyalty. It also bolsters our commitment to helping hospitality companies reduce IT development costs and the time needed to implement critical solutions. Our key objective in this context is to help hotels to plan their most effective recovery strategy for business.”
The FTI Group has several brands and subsidiaries that operate across Germany and globally. Their hospitality company, Meeting Point Hotels, offers five different hotel brands with over 60 properties in 9 destinations: LABRANDA Hotels & Resorts, Design Plus Hotels, Kairaba Hotels & Resorts, Lemon & Soul, and Club Sei.
Grayling Communications, Amadeus.Hospitality@Grayling.com
About Meeting Point Hotels
Founded by FTI Group in September 2015, Meeting Point Hotels is an international hospitality company with a portfolio of five brands comprising more than 60 properties with more than 14,000 rooms, in 9 countries. The company’s portfolio includes LABRANDA Hotels & Resorts with its five sub brands that include select, comfort, balance, family star and city, Design Plus Hotels, Kairaba Hotels & Resorts, Club Sei, and Lemon & Soul hotels. Located in sunny destinations, by the beach or in close proximity to the beach, Meeting Point Hotels is dedicated to serve guests hospitality with a smile and deliver authentic experiences with a local flair. Whether couples, singles, families, or friends from sun-seekers, sports fans, culturally interested or just enjoying the local cuisine, Meeting Point Hotels encompasses a collection that caters to a plethora of guests.
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