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The New York Times – Putting the Front Desk in the Hotel Guest’s Pocket

TravelClick

By Harriet Edelson

​​When Lenette and Charlie Frye arrived recently at the Four Seasons in Orlando, Fla., for a two-night stay, they spotted an iPad loaded with the hotel’s app that they could use to order food, call for their car or read about activities in the hotel.

“You do it all yourself,” said Ms. Frye, 30, who manages a student living community in Gainesville, Fla. She and Mr. Frye, 35, a consultant for the University of Florida and former professional football player, travel frequently and liked the convenience of not having to pick up the phone.

​While apps are not new in the hotel industry, the use of them and other tech tools has grown exponentially in the last five years as hoteliers seek new ways to meet the needs of guests, gain repeat customers, differentiate their brands and, ultimately, increase revenue.

Read more at The New York Times.

Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery

Our brand-new report “Rebuilding Hospitality: Trends in Demand, Data and Technology That are Driving Recovery” combines global hotelier insights with Amadeus business intelligence data to surface worldwide recovery trends. We dig into the specific tactics hoteliers around the world have used to navigate the challenges of COVID-19 and highlighted which trends hoteliers think are likely to stay as the industry turns a corner.