By Vicky Karantzavelou
NEW YORK – TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, announced the launch of its new, interactive Booking Engine 4.0, designed to increase conversion and reduce guest abandonment with a transformative new reservation experience.
Booking Engine 4.0 is a user-friendly, responsive platform that drives direct bookings and incremental spend. The new platform is designed to optimize the user experience across devices and engage a growing mobile-first audience with increased spending power and travel bookings.
As part of the beta program, over 500 hotels worldwide have utilized the new booking engine and seen excellent results. Hotels that migrated to the new platform increased direct bookings by nearly 23 percent on average and saw a 155 percent increase in bookings on mobile devices – doubling prior mobile conversion rates. TravelClick also found that 44 percent of traffic to its clients’ booking engines came from mobile devices, demonstrating how important it is now more than ever for hoteliers to be set up for success on mobile.