Jennifer Axness
Republished from Amadeus Insights
Hungary has seen a 20% increase in bookings made via travel sellers year over year as a result of the collaboration with Amadeus Media
Visit Hungary has expanded its relationship with Amadeus to incorporate travel agencies into its targeted digital campaigns. Through this collaboration, Visit Hungary has increased awareness and bookings to the destination among travel agencies, helping drive year-round demand, delivering a 20% increase in bookings made via travel sellers year over year.
Visit Hungary’s use of Amadeus Media Solutions is supported with the insights it gains from comprehensive Amadeus Travel Intelligence, including air searches, air bookings, air traffic, alternative accommodation, and air fares. Using this widespread data set, the destination can shape smarter strategies that are easily adapted to the continuous feedback from the media campaigns.
Krisztina Henyecz, Head of Business Development, Visit Hungary, says: “Our ambition is for Hungary to be a top-of-mind destination for travel agents around the world. Through Amadeus’ targeted digital media solutions and comprehensive data, we are able to see how a data-driven approach has driven growth and higher-yield bookings for our destination.”
The agency has worked with Amadeus since 2022, using its innovative Media solutions to address travelers to explore beyond the capital city of Budapest. Through the collaboration, Hungary used Amadeus’ proprietary data to build audiences based on real travel intent, and launch targeted digital campaigns across key markets. One of the objectives, as well as growing the number of visitors, was to distribute demand more evenly; driving visits to lesser-known rural regions which aren’t known about by many while also highlighting key areas like the Balaton region.
Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, comments: “By combining smart data and targeted marketing, we have been able to see Hungary flourish as a destination and turn travel into real economic value. With a transition to an always-on strategy, Visit Hungary can conduct continuous audience refinement for its media campaigns, helping drive high-quality traffic and bookings.
“Hungary’s story shows how destinations can use data, intelligence, and targeted marketing to adapt to traveler behavior, so that they can turn traveler intent into real, measurable growth. We look forward to continuing to work with such a wonderful destination.”
