Amadeus Business Intelligence Terms
The following additional terms apply to the use of the above-referenced Services. These terms are an integral part of the Agreement. To the extent of a conflict between the terms below and the terms of the Service Order or other governing agreement, the terms below will prevail. Capitalized terms used but not otherwise defined herein shall have the meanings ascribed to them in the MSSA. These Amadeus Business Intelligence Terms may be updated from time to time.
1. “BI Services” means:
1.1. Demand360®. Demand360 is a business intelligence solution that provides Customer access to information and reports on forward-looking and historical demand data for its markets, hotels and its competitive sets (“Demand360”).
1.2. Agency360®. Agency360 is a business intelligence solution that analyses travel agent booking data across booking channels. It provides comprehensive, data driven insights into past, current, and forward-looking travel agency bookings by market share, revenue, and room nights across Customer’s competitive sets (“Agency360”).
1.3. RevenueStrategy360™. RevenueStrategy360 is a business intelligence solution that provides rate data and forward-looking market-level occupancy data (“RevenueStrategy360”).
1.4. Rate360®and Price Position™. Rate360 and Price Position are business intelligence solutions that provide comprehensive market-level and hotel rate data (“Rate360”).
1.5. Travel Insight Services. Travel Insights is a business intelligence solution that can include market-level historical and forward-looking demand data across booking channels for hotel and alternative accommodations, and key performance indicators of air travel regarding searches, schedules, bookings, and traffic (“Travel Insights”).
1.6. Data Feed Services. The Data Feed Services are data transfers of the underlying Demand360, Agency360, RevenueStrategy360 and Travel Insight services licensed by Customer to Customer’s system or designated third party system.
1.7 Amadeus Advisor. Amadeus Advisor is a comprehensive business intelligence tool that offers an interactive chatbot, dynamic data dashboards, and actionable insights at property level. It leverages data from Agency360, Demand360, and RevenueStrategy360 to support strategic decision-making and performance analysis (“Amadeus Advisor”) Access to Amadeus Advisor requires an active subscription to at least one of the following services: Demand360, Agency360, or RevenueStrategy360.
Certain BI Services may be licensed at the property level or corporate level.
2. Support and Training:
2.1. Amadeus will provide Customer support services via email, phone and live chat.
2.2. Product training is available via the Amadeus Learning Universe on the Amadeus Service Hub.
2.3. Amadeus may provide additional product training for an additional fee.
3. License Use Restrictions.
3.1. Customer agrees that it will not, nor will it allow or enable any third party, including Customer Properties that do not have active property edition subscriptions, to use or access any version of the BI Services.
3.2. Customer may not share or disclose, in writing, orally or via any other manner the BI Services or any information in or data derived from the BI Services with Customer Properties that do not have active property edition subscriptions, including employees of Customer Properties. Furthermore, Customer may not share any information in or data derived from the BI Services regarding one property with any of its other properties.
3.3. Customer may only use the information obtained through the BI Services for the benefit of Customer and may not share that information with competing or any non-affiliated hotels.
3.4. Customer must report any activity to Amadeus that reflects or suggests an improper use of any BI Service.
3.5. Customer must promptly notify Amadeus of any change in ownership or management of a Customer Property. Customer is prohibited from using the BI Services for any purpose not expressly authorized in these terms and conditions. Customer may not (i) derive or ascertain the identity or non-public data of any third-party hotel from the information available via the BI Services; or (ii) develop or create or permit, assist or enable a third party to develop any product or service that competes with the BI Services.
3.6. A breach of this Section 3 and Section 4 below is a carve-out to any liability cap or other limitation set forth in the limitation of liability section of the MSSA.
3.7. In order to receive Demand360® Services, Customer must have an active data agreement in place with Amadeus under which Customer or its designated agent is providing data to Amadeus (“Data Agreement”). If the Data Agreement expires or terminates, Amadeus in its sole discretion may terminate the Demand360 Services.
3.8. With respect to RevenueStrategy360 and Rate360, Amadeus may at any time in its sole discretion, temporarily block or limit the number, frequency, or scope of rate data shop requests from Customer if such requests are deemed excessive or negatively impacting Amadeus systems, customers or business partners. Various criteria in rate shopping data requests may be deemed excessive, including intraday, daily, weekly, monthly, or other frequency of requests, number of competitors in each request, number of sources in each request, number of arrival dates in each request.
3.9. With respect to corporate level services (e.g., Demand360 Enterprise Edition):
3.9.1.Customer may not provide access, use or any content, information, data or data derived from the BI Services to Customer Properties or management companies.
3.9.2.Customer will configure its access rights and operations so that:
3.9.2.1.Users and any other individuals authorized to access the BI Services data directly or indirectly may only (i) view data for a specific Customer Property one at a time; and (ii) view data related to a Customer Property if the Customer Property has provided prior written consent for such User to access its data (a copy or other evidence of which should be provided to Amadeus if requested); and
3.9.2.2.Users cannot compare BI Services data of one Customer Property with another Customer Property (unless the Customer Properties are part of the same group of hotels with common ownership or management group and such comparison would not cause a violation of the Competitive Set Policy.) For avoidance of doubt, BI Services data for a specific Customer Property includes data about that Customer Property’s competitive position, the hotels in its Competitive Set and the data regarding its Competitive Set.
4. Competitive Set.
4.1.1.Customer must comply with the following Competitive Set Policy, which is designed to ensure BI Services are used in a manner consistent with the intended purpose of supporting Customer’s ability to optimize its business operations within the competitive environment: https://www.amadeus-hospitality.com/travelclick-legal/competitive-set-policy/.
4.1.2.Customer must supply all relevant information for a valid competitive set to Amadeus within 7 days of the Agreement Effective Date or Amadeus may select a competitive set at its reasonable discretion.
4.1.3.Amadeus owns all competitive set information.
4.1.4. Amadeus, at its sole discretion, may reject or disable any competitive set if, in its reasonable judgment, it believes or has reason to believe in its sole discretion that a competitive set violates or may violate the Competitive Set Policy or any applicable law, regulation or regulatory guidance.
4.1.5. Amadeus may terminate the applicable Service Order if it is not possible to create a valid competitive set.
4.1.6.Amadeus reserves the right to limit the total number of competitive sets maintained by Amadeus as part of the “Multiple Comp Set Capability” as well as mandate a maximum number of competitive sets. The current maximum is three (3) competitive sets.
5. Third Party Services.
5.1. To the extent that Customer is a subscriber of Demand360 Services and utilizes a third party for data extraction to Amadeus, such third-party service is not covered under this Agreement and Customer is required to enter into an agreement with such third party.
5.2. If Customer instructs Amadeus to send Customer data to a third party (i.e., Customer’s designated revenue management system) or receive data from a third party (i.e., a property management system), Customer understands and agrees that Amadeus does not have any liability or responsibility for such third parties.
5.3. Customer understands and agrees that all liability for any data, acts and omissions of such third parties are pursuant to the agreement between Customer and each third party.
6. Additional Terms.
6.1. If applicable, Customer will pay for all third-party mitigation charges incurred by Amadeus in defending against distributed denial of services (DDOS) attacks that are specifically directed toward Customer.
7. Amadeus Advisor Terms.
7.1 Customer understands and agrees that access to Amadeus Advisor is conditional upon the Customer (i) being a Demand Data Provider; and (ii) maintaining an active subscription to at least one of the following services: Demand360®, Agency360, or RevenueStrategy360.
8. Chatbot Terms of Use.
8.1. The following Terms of Use (“Terms”) are intended to inform Customer of the limitations and usage guidelines of the artificial intelligence chatbot feature made available by Amadeus as a part of the Service (“Chatbot”). The Chatbot is an automated system that is designed to answer questions from Users.
8.2. Use of the Chatbot. Customer will not, directly or indirectly, and Customer will not permit or enable any Customer Licensee, User, or third party to: (i) not to post, send or share defamatory, offensive, intimidating, illegal, racist, discriminatory, obscene or inappropriate content in any form through the Chatbot, (ii) use the Chatbot to conduct illegal or immoral activities, (iii) attempt to compromise the security of the Chatbot or access confidential information related to the underlying service, (iv) copy, frame or mirror, distribute, modify any part of the Chatbot or any of the content or information made available in connection therewith; (v) reverse engineer or attempt to reverse engineer, decompile or attempt to extract the source code of the Chatbot or any part that composes it; (vi) use Chatbot outputs as a substitute for professional advice, or rely on such outputs without independent verification, (vii) use the Chatbot or its outputs to develop, train, enhance, or operate any competing product or service, or (viii) provide to any unauthorized users access to the Chatbot.
8.3. Disclaimer. While Amadeus strives to provide accurate information through the Chatbot Amadeus does not guarantee the accuracy, completeness, or reliability of any information provided.. The Chatbot may, at times, provide information that is inaccurate. Therefore, Customer Licensees are responsible for verifying any information provided by the Chatbot before taking any action or making any decisions based on the information received. The Chatbot may contain errors, design flaws or other problems.
The Chatbot is provided “as is,” “with all faults” and without any warranties of any kind. Amadeus, and its affiliates and licensors, disclaim all warranties with respect to the Chatbot, express or implied, including, but not limited to, warranties of merchantability, fitness for a particular purpose, non-infringement, title, quiet enjoyment, merchantability of computer programs, data accuracy, system integration, and informational content. Amadeus expressly reserves its right to modify, add, or delete any Chatbot functionality or discontinue the Chatbot without notice.
Neither Amadeus nor its officers, directors, employees, affiliates or respective representatives shall be liable for any actions, losses, or damages arising to of or related to use of the Chatbot. Customer acknowledges that the Chatbot is an optional feature, and Amadeus has no obligation to maintain or support it.
8.4. Reservation of Rights. The Amadeus business intelligence platform where the Chatbot feature resides is protected by law, including intellectual property law. Chatbot contents, including text, graphics, source code, models, content, and materials made available through the Chatbot (and the selection and arrangement thereof), are the intellectual property of Amadeus or its licensors.
Amadeus reserves all rights, title, and interest in and to the Chatbot, all data generated from the Chatbot, and all intellectual property related thereto. No rights are granted to Customer, Customer Licensees, or Users except the limited right to access and use the Chatbot in accordance with these Terms. For clarity, all Chatbot outputs are Amadeus intellectual property, and Customer receives only a limited, nonexclusive right to internally use such outputs during the term of the applicable Service Order.
8.5. Feedback. Chatbot conversations may be viewed by Amadeus personnel. Customer Licensees and Users must not submit Personal Data, sensitive information, or any information they do not wish Amadeus to access, as such information will not be considered Customer’s Confidential Information under the MSSA. Customer hereby grants Amadeus a royalty-free, worldwide, transferable, sublicensable, irrevocable, perpetual license to use or incorporate any suggestions, enhancement requests, recommendations, or other information or feedback provided in or in connection with the Chatbot, including user data or utilization data. De-identified information may be shared with other Chatbot participants. By using the Chatbot, Customer Licensees and Users consent to the collection, processing, disclosure, and transfer of data these purposes. Amadeus is under no obligation to implement or respond to any feedback submitted by Customer Licensees or Users.
Last updated: April 2026