Digital Advertising Terms

The following additional terms apply to the use of the above-referenced Services. These terms are an integral part of the Agreement. To the extent of a conflict between the terms below and the terms of the Service Order or other governing agreement, the terms below will prevail.

I. Digital Advertising Agency (DAA)

1. General. Digital Advertising Agency (DAA) is an Amadeus digital advertising offering that includes a combination of advertising channels for Pay Per Click and Display Advertising, (the “Digital Advertising Agency Media Channels”). Customer understands and agrees, that Amadeus may move, increase, or decrease the advertising spend to and from any Digital Advertising Agency Media Channel at its sole discretion without prior notice and without liability of any kind. Customer is required to respond within three (3) business to any campaign related request by Amadeus. If Customer does not provide a response within this timeframe, the request will be deemed approved by Customer as proposed by Amadeus and Amadeus may proceed accordingly.

2. Pay Per Click. Pay Per Click includes the bidding on keywords and other “cost per click” bidding methods on Digital Advertising Agency Media Channels. Amadeus will not link the Pay Per Click services to Customer’s analytics platform regardless of whether Customer has subscribed to Pay Per Click services separately or as part of a bundle.

3. Display – Advertising. Customer hereby authorizes Amadeus to use and access Customer’s systems (including but not limited to its website) and data (including personal data), to: (a) assign a unique identifier to website visitor, (b) track website visitors as they navigate away from the Customer’s website through the use of certain code, “cookie,” web beacon or other tracking technology (collectively, “Tracking Technology”); and (c) use data collected via the Tracking Technology to perform remarketing services or other similar services. Customer further acknowledges and understands that: (i) Amadeus is not liable for any use of cookies by any party directly or indirectly through the Services, and (ii) Customer is solely responsible for ensuring that any use of cookies through or by means of the Services complies with relevant laws, rules, regulations, or industry standards, including, without limitation, Data Protection Legislation. For more information on cookies please see the Guidance on Cookies at this URL under the Data Privacy title: https://www.travelclick.com/legal/terms-and-conditions/. If within Display – Advertising Customer chooses and instructs Amadeus to advertise on video partners, such as YouTube and Google (“Video Advertising Channel(s)”), Customer acknowledges and understands that all data from Customers use of the ads on the Advertising Channel may be used by a Video Advertising Channel to provide or enable the provision of the services of Video Advertising Channel or its affiliates in a manner that does not identify Customer’s company or its properties, clients or end users as the source of such data, and that Amadeus assumes no liability of any kind, or under any theory of liability, related to such use. Learn more here. Customer hereby instructs Amadeus to enable the respective data usage for the Video Advertising Channel as described herein.

4. Digital Media Advertising Audiences (DMAA). DMAA is an advanced feature option available to Digital Advertising Customers. To enable DMAA, Customer is required to provide certain information from its guest profiles (“CRM Data”). Customer must instruct Amadeus in writing (email included) to which third-party audience building tools (e.g., Google, Meta etc.) to upload such CRM Data. The selected third-party platform will use such CRM Data to display targeted advertising to potential hotel guests. Customer is solely responsible for ensuring that it is permitted to share CRM Data with Amadeus and the third-party platform for this purpose, and for maintaining evidence that such use is in accordance with Data Protection Legislation. Customer shall be solely responsible for complying with all applicable Data Protection Legislation (and for ensuring the compliance of its personnel and subcontractors thereof) related to its provision of CRM Data for DMAA. As a condition to providing DMAA-related services, Amadeus may require Customer to provide evidence of such compliance.

5. Additional Terms. Additional terms apply to the provision of services related to Digital Advertising Agency Media Channels including:

(i) Customer must execute an addendum to the Agreement for any material change to any Digital Advertising Agency Media Channel, including but not limited to a change that increases the total campaign value.

(ii) Customer acknowledges that Digital Advertising Agency Media Channels include advertising campaigns on Amadeus’s advertising partner platforms. In this context, advertising partners may restate the number of clicks attributable to a particular advertising campaign on their platform, which may lead to advertising partner detecting fraudulent or incorrectly characterized clicks. As a result there might be discrepancies between the advertising reports and the invoices depicting the actual advertising spend. Given that such discrepancies are beyond Amadeus’ control, Amadeus assumes no liability related to such reporting discrepancies.

6. Digital Advertising Agency (DAA) in a multi-service contract. Customer understands and agrees that if Customer purchases Digital Advertising Agency (DAA) as part of a multi-service contract, Customer will receive a separate invoice for the Digital Advertising Agency services, which will be paid to Amadeus. The Digital Advertising Agency terms above apply to Digital Advertising Agency in the multi-service contract as well.

II. Digital Advertising Subscription

General. Digital Advertising Subscription is an Amadeus digital advertising service that is priced as a flat monthly subscription fee to enable Customer to receive multi-channel campaigns with predictable billing. A change in the length of the Term may require a duly executed and fully signed amendment by the Parties. Customer is required to respond within three (3) business days to any campaign related request by Amadeus. If Customer does not provide a response within this timeframe, the request will be deemed approved by Customer as proposed by Amadeus and Amadeus may proceed accordingly.

III. Rights to Customer Assets. Customer represents and warrants that it has secured all necessary Intellectual Property Rights (as defined in the MSSA), permissions, privacy rights, contractual rights, and licenses to all Assets (defined below) provided or required to be provided to Amadeus in connection with this Agreement and for the performances of the Ser-vices in any means, medium and/or platform now known or hereafter invented (the “Rights”). “Assets” means any photos, images, video clips, videos, music, logos, titles, slogans, or any other content provided by Customer or its affiliates, agents, employees, or contractors to Amadeus. Customer shall be solely responsible and liable for obtaining, maintaining, and keeping such Rights in full force and effect as well as any and all claims, suits, liabilities, losses, damages, costs and expenses arising from, or attributable to, the Assets, claims of infringement of the Assets of the contractual, privacy or other rights of any third party or that use of those Assets infringe upon the Intellectual Property Rights or other rights of any third party. Please refer to the applicable third-party services terms and conditions here.

IV. Advertising Accounts.
Customer hereby authorizes Amadeus to create, configure, manage, and otherwise control advertising accounts on third-party platforms (e.g., Google, Meta) (each an “Advertiser Account” and, collectively, “Advertiser Accounts”), for the purpose of providing services under this Agreement. All Intellectual Property Rights associated with the services provided hereunder are deemed Amadeus Materials, including Advertiser Accounts, advertising campaign strategy, proprietary information, methodologies, configurations. Customer agrees that it: (a) has no rights in the Amadeus Materials, (b) will not directly or indirectly, contest Amadeus’ rights, and (c) will cooperate with Amadeus (at Amadeus’ expense) to protect Amadeus’ rights in and to such Amadeus Materials including, without limitation, by executing documentation provided by Amadeus confirming such rights. In certain cases, Amadeus may grant Customer access to the Advertiser Accounts. Such access: (i) will be granted at Amadeus’s sole discretion, on a case-by-case basis, and following its written approval, (ii) will be subject to additional terms and conditions which may include, without limitation, additional fees, advertising platform limitations, and access limitations, and (iii) may be revoked by Amadeus, following written notice to Customer.

V. Third-Party Advertising Terms and Technologies in Digital Advertising

1. Third-Party Advertising Terms. Amadeus Digital Advertising offering may include advertisements on third-party online advertising platforms (e.g., Google, Meta, TikTok etc.) as chosen by the Customer. Services provided by Travel Audience GmbH is deemed a third-party service. The advertising services provided by online advertising platforms are subject to additional terms and conditions (including but not limited to advertising, commercial, or supplemental terms) (“Third-Party Ad Terms”). The Third-Party Ad Terms are binding on Customer. Customer authorizes Amadeus to agree to Third-Party Ad Terms on its behalf and take necessary actions with the third-party to perform the advertising services pursuant to the Agreement.

2. Third-Party Ad Technology. Customer understands and acknowledges that third-party online advertising platforms may require Customer to place Third-Party Ad Technology (as defined below) on its website and booking engine. Customer understands, acknowledges, and agrees that:

(a) Amadeus provides to Customer only the technical specifications of the Third-Party Ad Technology as chosen by Customer;

(b) Customer is solely responsibility for implementing Third-Party Ad Technology into its website and booking engine;

(c) Amadeus may not be able to render its Digital Advertising services without Customers implementation of such Third-Party Ad Technology and therefore Amadeus assumes no liability of any kind from a resulting inability to render the Digital Advertising services;

(d) Third-Party Ad Terms apply (as set forth above) to the use of any Third-Party Ad Technology (and Customer shall be solely responsible for reviewing and complying with such terms);

(e) Amadeus does not assume any liability of any kind, directly or indirectly, in connection with: (i) any implementation or use of Third-Party Ad Technologies on Customers website(s) or booking engine, by Customer or any third parties, and (ii) the processing of any data by any non-Amadeus party or the compliance of such parties with any Data Protection Legislation, including any acts or omissions by such persons; and

(f) Customer acknowledges and understands that Amadeus has no control over the Third-Party Ad Technology and does not control the content generated by such Third-Party Ad Technology.

“Third-Party Ad Technology” means Tags, pixels, or other similar technology used to track certain users on relevant websites provided by third parties (including but not limited to Google Inc. or Meta) as ordered by the Customer for its Amadeus Advertising services and used in connection with Customer’s campaign. “Tag(s)” mean a snipped of code placed within the HTML code of a website.

3. Warranties and Indemnification. Customer represents, warrants, and covenants that it will comply with (a) the applicable Third-Party Ad Terms, and (b) all applicable Data Protection Legislation. In addition to Section 8 (Indemnification) of the Agreement, Customer will indemnify, defend and hold Amadeus, its affiliates, its directors, and any third-party providers harmless from and against any and claims, costs, and damages arising from any third party claims: (i) in connection with a breach by Customer of the Agreement, (ii) pursuant to the use of Third-Party Ad Technology by or on behalf of Customer, or (iii) based on Customer’s breach of any Third-Party Ad Terms.

4. Personal Data. Amadeus data protection agreement applies to any processing of personal data as part of the performance of the Digital Advertising services.

VI. SEO Essentials, MSEO Essentials, Web Analytics360, Local Connect, Performance Manager and Performance Manager – AI Search

Definitions. 

1.1.1 “AI Platforms” means third-party generative search engines and large language model-based answer engines, including but not limited to Google AI Overviews, Google Gemini, Microsoft Copilot, OpenAI ChatGPT, Perplexity AI and any successor systems.

1.1.2 “AI Platform Reporting” means the AI-related KPIs, citations, mentions and snippet data displayed within the Amadeus Web Analytics dashboard provided to Customer.

1.1.3 “Alt Tags” means an HTML attribute applied to image tags to provide a text alternative for search engines.

1.1.4 “Amadeus Booking Engine” means iHotelier Booking Engine, the online booking engine, which is provided by Amadeus to Customer and subject to relevant terms and conditions governing such solution.

1.1.5 “Amadeus Website” means the website built by Amadeus for Customer as part of the Amadeus Web Solutions service and subject to the respective terms and conditions.

1.1.6 “Amadeus Web Solutions” means the website-related solutions provided by Amadeus to Customer which are subject to the relevant terms and conditions governing such solutions.

1.1.7 “Content Management System” or “CMS” means Customer’s system or platform used to create, manage, and publish website content.

1.1.8 “Customer Website” means Customer-owned website built by a third party, that is not an Amadeus Website.

1.1.9 “Customer Booking Engine” means an online booking engine provided by a third party to Customer, that is not an Amadeus Booking Engine.

1.1.10 “FAQ” or “Frequently Asked Questions” means Customer’s document, section, or communication containing a compilation of commonly asked questions and corresponding answers intended to provide explanatory or supplementary information to its customers on Customer Website or Amadeus Website.

1.1.11 “GEO” or “Generative Engine Optimization” means the structuring and enrichment of website content (whether Amadeus or Customer Website), metadata and associated technical signals to support its identification, retrieval and reference by AI Platforms.

1.1.12 “Local Connect Platform” means the online platform owned by Amadeus third-party vendor that handles all the organic local listings.

1.1.13 “Prompting Pool” means a curated set of representative end-user prompts identified by Amadeus and used to guide GEO optimization.

1.1.14 “SEO” or “Search Engine Optimization” means the structuring and enrichment of website content, metadata and technical signals to support its identification, indexing and ranking by traditional search engines (e.g. Google Search and Microsoft Bing).

1.1.15 “Schema Mark Ups” means codes that are used to help search engines understand and categorize webpage content.

2. SEO and MSEO Essentials

2.1 Service Description for SEO Essentials.  SEO Essentials is a one-time Search Engine Optimization service limited to the certain number of URLs and including Services and deliverables as defined in the applicable Service Order.

2.2 Service Description for MSEO Essentials.  MSEO Essentials is a one-time Multilingual Search Engine Optimization (“MSEO”) service for languages other than English and Spanish, limited to a certain number of URLs and including the Services and deliverables defined in the applicable Service Order. Amadeus’ ability to provide the MSEO Essentials service depends on the availability and suitability of Customer Content. If Customer upgrades from SEO to MSEO Essentials, it may submit such request to Amadeus, Parties shall sign Change Order and shall be able to use MSEO for the maximum period defined in the applicable Change Order.

2.3 Terms & Conditions for SEO and MSEO Essentials.

2.3.1 Amadeus Responsibilities

(a) For an Amadeus Website.  Amadeus will provide SEO Essentials during the Amadeus Website pre-launch period.

(b) For Customer Website.  For Customer Website, Amadeus will provide the SEO Essentials service prior to Customer Website pre-launch period.

(c) During the implementation phase, Amadeus may create new Customer’s Google Search Console and Bing Webmaster Tools accounts on Customer’s behalf or access and use Customer’s existing accounts.

2.3.2 Customer Responsibilities.  After the Amadeus Website launch, Customer is responsible for:

(a) Making changes to any Alt Tags on the website, provided Customer has not opted for Performance Manager (in which case Amadeus shall make changes 2 times per year during the Term), and

(b) Adding any internal links to their website.

2.3.3 Use of Artificial Intelligence. Amadeus may use an AI tool provided by a third-party to support completion of the deliverables. Such tool shall not process Customer Content to train publicly available third-party foundation models. All AI-generated outputs shall be subject to human review prior to delivery. Notwithstanding the above, Customer shall be responsible for reviewing and approving any deliverable prior to publication.

3. WEB ANALYTICS 360

3.1 Service Description for Web Analytics 360.  Web Analytics 360 is a tracking and web analytics set up service for the current version of Google Analytics (currently Google Analytics 4 (“GA” or “Google Analytics”). This service includes (i) monthly automated dashboards providing an overview of web performance based on GA and Google Search Console data, and (ii) the implementation of Google Analytics via Google Tag Manager in Customer or Amadeus Website and their booking engine.

3.2 Terms and Conditions for Web Analytics 360.

3.2.1 Amadeus Responsibilities:

(a) Amadeus only supports Google Analytics as a tracking tool and will not provide consultancy or implementation services for any other tracking tool, including but not limited to any Adobe tool.

(b) Amadeus only supports Google Tag Manager as a tag management system and will not provide consultancy or implementation for any other tag management systems, including but not limited to Tealium.

(c) Amadeus will not implement any third-party scripts or tags to Google Tag Manager as part of the Web Analytics 360 service.  If Customer wants to implement such scripts or tags, Customer must coordinate its implementation request directly with Amadeus Web Support iTrack team which may be subject to an additional charge, or their external providers (e.g., Facebook Pixels), as applicable.

(d) Amadeus will only grant Google Tag Manager access to a third-party agency upon prior written Customer approval.

(e) Amadeus will not provide any customer support, including but not limited to coding, adding tags, or implementing custom events, metrics or dimensions for Customer Website or booking engine. Customer must engage with a third-party provider for such services.

(f)  Google Analytics events (tracking of web interactions) and Google Analytics Custom Metrics and Dimensions are pre-defined within the Amadeus Website solutions CMS.  Amadeus may (but is not required to) provide additional details on the content of Google Analytics implementation upon Customer’s written request. Customer may also request additional custom event tracking or custom metrics or dimension via Amadeus Web Support.  Amadeus may approve such request in its sole discretion, depending on product capabilities and resource allocation priorities. Customer acknowledges and understands that Amadeus’ provision of additional custom event tracking or custom metric or dimension is subject to additional costs.

3.2.2 Customer Responsibilities.

(a) Customer shall provide Amadeus with administrative access to use their existing Google Analytics and/or its Google Tag Manager accounts. Alternatively, Customer may instruct Amadeus to create a new Google Analytics and/or Google Tag Manager account depending on the existing Google Analytics formulation.

(b) If Customer wishes to use Google Analytics 360 or Google Tag Manager 360, it shall procure and maintain, at its own expense, the applicable licenses directly from Google or an authorized reseller.

(c) Customer shall ensure that its contact details, including the designated email addresses for reports, remain accurate and up to date at all times. Customer shall promptly notify Amadeus of any changes to such contact details to enable Amadeus to update the recipients of the reports accordingly. Amadeus shall not be held responsible for any errors, delays, or failures caused by Customer’s failure or delay to provide such updated information.

3.2.3 Customer Booking Engine and Customer Websites.

(a) For e-commerce implementation or user interactions tracking on Customer Websites or Customer Booking Engines, Customer and/or their designated third-party provider shall provide sufficient support and information to Amadeus upon Amadeus’ request. In the absence of such support, as determined by Amadeus in its own discretion, Amadeus will not be able to implement or support tracking related to such Customer Booking Engines and shall not be held liable.

(b) If Amadeus detects issues or discrepancies related to Customer e-commerce variables (e.g., number of transactions, revenue, number of room nights), Amadeus may notify Customer. Upon receipt, Customer must promptly contact its Customer Booking Engine provider and apply any changes requested by Amadeus to resolve the issue or discrepancy.

(c) If Customer does not use the Amadeus Booking Engine, Amadeus may provide only general, non-Customer specific guidance regarding the best practices for collecting e-commerce information.  Amadeus is not required and will not access, modify, implement, or perform coding activities in relation to Customer Booking Engine on Customer’s behalf. Amadeus expressly disclaims all liability arising from or related to any assistance, guidance or recommendations provided by Amadeus in that respect. Customer acknowledges and agrees that it remains solely responsible for the investigation, implementation, testing, verification, and resolution of any issues, discrepancies, or tracking requirements relating to Customer Booking Engines.

3.2.4 Amadeus Support.  To resolve tracking issues related to Amadeus Websites, Amadeus will provide limited support for issues pertaining to tracking tags and Amadeus Booking Engine ecommerce tracking tags. If Google Analytics is installed on Customer Website or Customer Booking Engine, including but not limited to third party ecommerce sites (e.g., Synxis), Amadeus shall not responsible or liable for diagnosing, correcting, or otherwise resolving any tracking issues. Amadeus may, in its sole discretion, (i) decline to provide such support or remediation or (ii) elect to provide Customer with certain guidance on the relevant tracking issue. However, any such guidance provided by Amadeus will be offered solely as a courtesy, and Amadeus expressly disclaims any liability arising from or related to such assistance. Customer remains solely responsible for independently conducting its own investigation, verification and implementation necessary to resolve such tracking issues.

3.2.5 Automated Dashboard. 

(a) Throughout the first week of the month following the Amadeus Website launch, Amadeus will provide Customer with a link to the Web Analytics 360 automated dashboard.  For Customer Websites, such a link will be sent 60 (sixty) days after the Service start date. The Web Analytics 360 automated dashboard will contain reporting data from the previous 30 (thirty) days period. For clarity, Customer will not receive the Web Analytics 360 automated dashboard if Customer has not provided administrative access to its Google Analytics account.

(b) Dashboards are built using a pre-defined template that is based on hospitality best practices as determined by Amadeus. Dashboards are automated and not customizable. They do not include any analysis or guidance made by an Amadeus Digital Marketing specialist. Any dashboard customization may be subject to the dashboard capabilities and additional charges. Customer must address questions related to the dashboard via the Amadeus Web Support team.

4. LOCAL CONNECT

4.1 Service Description for Local Connect. Local Connect is an application that supports Customer to capture more local business with optimized global and local listings that keep any mention of Customer’s business up to date.

4.2 Terms and Conditions for Local Connect. 

4.2.1 Google My Business Listings.  Local Connect will only be provided to Customers who own the Google My Business (“GMB”) listings. If Amadeus needs to verify the GMB listing, Customer is responsible for managing GMB listing claiming process.  For avoidance of doubt, Amadeus does not provide any service related to responses to reviews on GMB listing or any other local directory.

4.2.2 Customer Obligations. 

(a) Customer shall provide Amadeus with access to its master account or provide its login details to Amadeus, as requested by Amadeus.

(b) Customer shall provide access to their Facebook account to enable Amadeus to synchronize its GMB listings with the Local Connect Platform.

(c) If Customer changes or updates its business information or assets, Customer shall promptly notify Amadeus of such changes. Failure to provide timely notice may prevent Amadeus from updating the applicable information across local directory listings, and Amadeus shall bear no responsibility or liability for any resulting inaccuracies or outdated information.

4.2.3 Local Connect Platform. Amadeus will not provide Local Connect service for Single property or entity or for groups with five or fewer properties based in the certain countries as communicated by Amadeus (“Restricted Countries”). Customer with more than five properties or entities are eligible to use the Local Connect service in one of the Restricted Countries during the Term. GMB listings will be removed from Local Connect Platform by the Term end date unless the Service Order is renewed.

5. PERFORMANCE MANAGER

5.1 Service Description for Performance Manager and Performance Manager Premium. Performance Manager and Performance Manager for Groups are Services provided by Amadeus designed to support Customer’s ongoing SEO performance, and Performance Manager Premium and Performance Manager Premium for Groups support Customer’s enhanced ongoing SEO performance.

5.2 Terms and Conditions for Performance Manager and Performance Manager Premium

5.2.1 Performance Manager and Performance Manager Premium. Any other action that is not included in the standard Performance Manager or Performance Manager Premium scope of services will be quoted and charged as SEO and Analytics Support Hours via Web Support. For any unused onsite optimization hours, Customer understands and agrees that the Services will not be carried over, and Customer will not receive any credits for unused onsite optimization. If Customer who is using Performance Manager requires additional telephonic support, Customer may upgrade to Performance Manager Premium. Ongoing onsite optimization will be conducted in English or Spanish only, even if Customer has purchased MSEO Essentials.

5.2.2 Use of Artificial Intelligence. Amadeus may use AI tools to support delivery of the deliverables. Customer Content processed by such a tool shall not be used to train publicly available third-party foundation models. All AI-generated outputs shall be subject to human review prior to delivery. Notwithstanding the above, Customer shall be responsible for reviewing and approving any deliverable prior to publication.

6. PERFORMANCE MANAGER – AI SEARCH

6.1 Service Description for Performance Manager – AI Search and Performance Manager Premium – AI Search. Performance Manager – AI Search and Performance Manager for Groups – AI Search are Services provided by Amadeus designed to support Customer’s ongoing SEO and GEO performance, and Performance Manager Premium – AI Search and Performance Manager Premium for Groups – AI Search include the enhanced ongoing SEO and GEO performance.

6.2 Terms and Conditions for Performance Manager – AI Search and Performance Manager Premium – AI Search.

6.2.1 AI Policy. To the extent the Services described in this Section involve AI Systems, the AI Policy available at https://www.amadeus-hospitality.com/legal/mssa/policies/ai-policy/ (the “AI Policy”) applies and forms an integral part of the Agreement. In the event of any conflict between these Terms and the AI Policy, the AI Policy shall prevail. Capitalized terms used in this Section 6.2 and not defined in these Terms shall have the meanings given in the AI Policy.

6.2.2 Scope. The deliverables for the services provided under Section 6.1. (Terms and Conditions for Performance Manager – AI Search and Performance Manager Premium – AI Search) of these terms consist of Customer Content optimization recommendations and implementations only. Amadeus does not own, operate or control any AI Platform. The Performance Manager – AI Search and Performance Manager Premium – AI Search services do not include any form of placement, paid inclusion or guaranteed visibility of Customer Content on any AI Platform.

6.2.3 No Guarantee of AI Inclusion or Performance. Without limiting Section 4.1 of the AI Policy, Amadeus does not warrant or guarantee that any Customer Content will be retrieved, cited or referenced by any AI Platform, nor any specific ranking, position, sentiment, traffic, booking or revenue outcome. AI Platforms may change their retrieval, ranking and response generation behaviour at any time, and Customer understands such changes are outside of Amadeus control.

6.2.4 AI Hallucination. Customer acknowledges that, in addition to the general Hallucination risk described in the AI Policy, the third-party AI Platforms targeted by the Services (including generative search engines and AI assistants) may themselves generate, modify, or omit content in ways that Amadeus cannot predict or control. Such behaviour does not constitute a defect in the Services or give rise to any warranty, indemnity, or other obligation on the part of Amadeus.

6.2.5 Reporting Limitations. Amadeus may use third-party vendors for AI Platform Reporting which are subject to Section 5 of the AI Policy. Customer acknowledges and agrees that AI Platform Reporting is directional and indicative, and Amadeus cannot guarantee its accuracy. The availability and accuracy of such data is subject to the relevant third-party provider’s terms and continued availability. Amadeus is not liable for any unavailability, modification or error attributable to a third-party tool. Customer acknowledges that the AI Platform Reporting is constructed from Customer-authorized analytics data and from third-party reporting providers and is subject to data variability, citation decay, sampling limitations and changes in AI Platform behaviour. Amadeus may update, modify or replace any AI Platform Reporting metric or third-party data feed at any time at its sole discretion with no notice to Customer.

6.2.6 Use of Artificial Intelligence. Amadeus uses an internal AI optimization tool hosted within the Amadeus environment to support delivery of the deliverables. Customer Content processed by such a tool is not used to train publicly available third-party foundation models. All AI-generated outputs are subject to human review prior to delivery. Customer is responsible for reviewing and approving any deliverable prior to publication.

6.2.7 Evolution of Services. AI Platforms and the GEO discipline evolve rapidly. In addition to Amadeus’ rights under Section 7 of the AI Policy, Amadeus may adapt the GEO methodology, optimization techniques, schema types, Prompting Pool composition, dashboard configuration, third-party vendors and reporting metrics used to deliver the Performance Manager – AI Search services, provided that no such adaptation results in a material reduction of the services set out in Section 6.1 (Terms and Conditions for Performance Manager – AI Search and Performance Manager Premium – AI Search) of these terms during the then-current Term.

6.2.8 Limitation of Liability. Without prejudice to the limitations of liability set out in the MSSA and the AI Policy, Amadeus shall have no liability for: (i) the absence, frequency, position, completeness or accuracy of any reference to Customer and/or Customer’s Content in an AI Platform output; (ii) any change, update or discontinuation of any AI Platform or third-party tool; (iii) any fluctuation in traffic, leads, bookings or revenue attributable to AI Platform behaviour; or (iv) any consequence of Customer’s failure to comply with Section 6.2.9 (Customer Responsibilities) of these terms.

6.2.9 Customer Responsibilities. In addition to the responsibilities set out in MSSA and the AI Policy, Customer shall:

(a) review and approve, or notify Amadeus of any rejection of, optimized content and recommended changes in a timely manner;

(b) for Amadeus Websites, publish approved changes or authorize Amadeus to do so;

(c) for Customer Websites, upload approved changes (including code and schema mark-up) to its CMS and bear responsibility for any technical issue resulting from incorrect or incomplete upload.

6.2.10 Failure by Customer to perform any of its responsibilities under the Section 6.2.9 (Customer Responsibilities) above shall not affect Charges. In no way Amadeus shall be responsible for any reduction or absence of improvement in Customer’s AI Platform visibility resulting from such failure.

7. SPECIFIC TERMS FOR PERFORMANCE MANAGER

7.1 Performance Manager For Groups And Performance Manager Premium For Groups

7.1.1 Eligibility. Performance Manager for Groups and Performance Manager Premium for Groups are offered to Customers operating a group composed of at least three (3) entities (“Group”) under a single contracting entity, at group-level pricing.

7.1.2 Deliverables. Each Performance Manager for Groups includes the same deliverables as the corresponding Performance Manager or Performance Manager Premium, as applicable, applied on a per-entity basis.

7.1.3 Per-Entity Allocation. Where a deliverable is expressed per entity (such as onsite optimization pages or FAQ creation), such deliverable shall be allocated per entity and may not be pooled across multiple entities of the Group, unless otherwise agreed in writing by Amadeus.

7.1.4 Group Composition. If the number of eligible entities under the Group falls below the minimum specified in Section 7.1.1. (Eligibility) of these Terms, Customer shall promptly notify Amadeus and Service may be repriced, at Amadeus sole discretion, or migrated to a Performance Manager or Performance Manager Premium (as applicable) as of the next renewal date in accordance with the Service Order.

7.2 Performance Manager is provided solely for the website initially contracted under the applicable Service Order. Performance Manager contracted for an Amadeus Website may not be transferred or applied to any Customer Website during the Term, and vice versa. In the event Customer elects to switch the applicable website to Customer Website, a new Service Order or Change Order (as applicable) shall be required. Any such switch shall be conditional upon Customer’s prior purchase of an SEO technical audit and SEO Essentials for the applicable Customer Website.

7.3 Provisions of this Section 7 apply also to Performance Manager – AI Search, Performance Manager for Groups – AI Search, Performance Manager Premium – AI Search and Performance Manager Premium for Groups – AI Search as applicable.

8. SPECIFIC TERMS FOR Alt Tags for SEO AND MSEO Essentials, AND PERFORMANCE MANAGER AND PERFORMANCE MANAGER – AI SEARCH

8.1 Alt Tags will be described in English only, unless Customer subscribed to MSEO.

8.2  For Customer Websites, Amadeus will provide a general, non-Customer-specific guide on how to write Alt Tags for Customer to apply. Amadeus will conduct quality assurance on whether Alt Tags follow industry practices once Customer has made the changes and Customer has notified in writing Amadeus about such changes.

9. ADDITIONAL CHARGES AND PAYMENT TERMS

For any changes or customization to the website, Customer understands and acknowledges it would need to pay additional charges under Service Order or Change Order for such changes or customization, as determined by Amadeus at its sole discretion.

10. MODIFICATION OF SERVICES

Amadeus may modify, enhance, replace, or discontinue any Services or deliverables or part of such Services or deliverables from time to time in its sole discretion, provided that such modifications do not materially reduce the overall functionality of the applicable Services.

Last updated: June 2026