Amadeus Metasearch Advertising – Direct and Metasearch Advertising – Partner Connect Terms And Conditions
The following additional terms apply to the use of the above-referenced Services. These terms as defined below are an integral part of the Agreement. To the extent of a conflict between the Terms below and the terms of the MSSA, the Terms below will prevail. These Amadeus Metasearch Advertising – Partner Connect and Metasearch Advertising – Direct (“Terms”) may be updated from time to time.
1. Metasearch Advertising – Direct Terms
1.1 General. Metasearch Advertising – Direct is an Amadeus offering that distributes Customer’s availability, rates and inventory (“ARI”) to third party metasearch providers (“Metasearch Providers”) allowing consumers to compare Customer’s ARI with the availability, rate and inventory of other hotels (“ Metasearch Advertising – Direct”).
1.2 Customer Obligations. Customer understands and agrees that:
1.2.1 Amadeus will provide Customer’s ARI to designated Metasearch Providers for the purpose of displaying Customer’s ARI on the respective Metasearch platform. If a consumer selects Customer’s hotel listing, the consumer will be redirected to the Customer’s website or booking engine to complete the reservation booking.
1.2.2 Customer may request Amadeus to add third-party distributors to the Metasearch Advertising – Direct during the Term. Amadeus may add third party distributors in its sole reasonable discretion. Customer will be automatically enrolled with these third-party distributors. Amadeus may add or remove Customer at any time from Metasearch Advertising – Direct or any Metasearch Providers within Metasearch Advertising – Direct without any prior notice.
1.2.3 At all times, Customer will maintain competitive rates, make inventory available for direct booking and maintain up-to-date content.
1.2.4 Amadeus will attribute bookings to Metasearch Advertising – Direct based on a booking being completed by a consumer in-session or within thirty (30) days of the consumer being served an advertisement and landing on the Customer booking engine (“Attribution Model”). Amadeus reserves the right to change the definition and length of the Attribution Model at any time.
1.3 Additional Terms. Customer understands and agrees that:
1.3.1 Metasearch Advertising – Direct must be purchased as part of the iHotelier bundle suite.
1.3.2 Customer may terminate the Metasearch Advertising – Direct portion of the Agreement by giving ninety (90) days prior written notice to Amadeus. Termination of the Metasearch Advertising – Direct will not affect any other services or contracts with Amadeus, including any “bundle” or “bundle pricing” terms. Upon expiry of the 90-day notice period (the “Termination Date”), Provider will remove Customer’s Metasearch Advertising – Direct from the applicable Metasearch Providers. Due to operational requirements, removal may take approximately two (2) weeks after the Termination Date (the “Processing Period”). Bookings generated through the Metasearch Advertising – Direct during the Processing Period will remain billable. For Clarity: Amadeus will charge Customer for any transactions made during the termination period, Attribution Model period and the Processing Period. Customer will also remain liable for any commissions (including CPA commission and CPC commission on reservations) for bookings generated during the active term of the Agreement, regardless of the check-out date. This obligation applies even if the check-out date occurs after the Termination Date or after the Processing Period. Such commissions will be invoiced in the period in which the check-out occurs.
1.3.3 Amadeus is not liable for any performance concerns, including but not limited to missed bookings related to the Metasearch Advertising – Direct.
1.4 Metasearch Advertising – Direct Cost-Per-Click (CPC) Metasearch Providers.
1.4.1 Amadeus will invoice Customers enrolled in a Metasearch Advertising – Direct CPC Metasearch Providers search program monthly for the amount of Actual Ad Spend as defined below, in addition to an agreed-upon management fee and a Metasearch Advertising – Direct reservation fee (i.e. success-based commission per booking), as set forth in the Agreement. The “Actual Ad Spend” is the cost paid to Metasearch Providers’ for advertising the Customer’s direct booking options. The management fee is a percentage of the monthly total Actual Ad Spend. The Metasearch Advertising – Directreservation fee is a percentage of the Metasearch Advertising – Direct-attributed booking value. Customer understands and agrees that the budget specified in the applicable Service Order (the “Budget”) is provided for campaign planning purposes only and does not constitute a fixed cap or guaranteed spend. Actual Ad Spend may be higher or lower than the Budget due to factors including, without limitation, changes to Budget allocations requested by Customer, variations in traffic volume, and pacing of campaign delivery. Customer will be invoiced for the actual amount spent, regardless of whether it is more or less than the Budget.
1.4.2 Customer may terminate its participation in Metasearch Advertising – Direct CPC Metasearch Providers search at any time upon ninety (90) days prior written notice to Amadeus. A termination of Metasearch Advertising – Direct CPC Metasearch Providers search will not impact any other services or contract with Amadeus, including any “bundle” or “bundle pricing” terms. A termination of Metasearch Advertising – Direct CPC Metasearch Providers search will default Customer into equivalent Metasearch Advertising – Direct CPA Metasearch Providers search (Cost Per Acquisition) unless such services are not available, or Amadeus is otherwise instructed in writing by Customer. All Metasearch Advertising – Direct terms apply to Metasearch Advertising – Direct CPC Metasearch Providers search, including the Attribution Model.
1.5 Perfornance Media.
1.5.1 Performance Media may include display advertising, paid search engine marketing, and paid social advertising. Amadeus may add or remove other media tactics and channels at its sole and reasonable discretion.
1.5.2 Amadeus will develop creatives for the campaign based on a standardized template. Customer must provide creative assets that meet Amadeus’ requirements within seven (7) days of the Agreement Effective Date.
1.5.3 Customer may terminate Performance Media, at any time, upon prior written notice to Amadeus. Opting out of the program will take seven (7) days to process, and Customer will be responsible for any future consumed bookings delivered by the program. All Metasearch Advertising – Direct terms also apply to Performance Media. save that the Attribution Model deadline for Metasearch Advertising – Direct CPC Metasearch Providers shall be seven (7) days.
1.5.4 Customer understand and agrees that Performance Media requires the processing of certain personal data. In accordance with the terms of the MSSA, it is Customer’s responsibility to comply with all applicable Data Protection Legislation, by – including but not limited to – providing the required information to and obtaining required authorizations from end-users in order to process personal data for the Performance Media services.
2. Amadeus Metasearch Advertising – Partner Connect
2.1 General. Amadeus Metasearch Advertising – Partner Connect is an Amadeus offering that will (i) connect Customer’s availability, rates and inventory (“ARI”) from its third-party booking engine (“Third Party BE”) to one of Amadeus’ integration partners selected at Amadeus sole discretion (“Third Party Integration Partners”) to display pricing from the Metasearch Providers search partner sites (“Metasearch Providers”) in the Metasearch Providers search listing feed (“Metasearch Providers Redirect”); and (ii) enable Customer to capture conversions from the Tags (as defined below) and report on Metasearch Providers campaign performance.
2.2 Customer Responsibilities. Customer understands and agrees that:
2.2.1 Customer will receive specific implementation instructions from Amadeus to connect its Third Party BE and ARI to one of the Third Party Integration Partners.
2.2.2 Amadeus will provide Customer with a dedicated set of tags, from its Third Party Integration Partners meaning specific html script(s) (the “Tags”) and Customer shall implement said Tags on Third Party BE. Customer acknowledges that Amadeus Metasearch Advertising – Partner Connect will not function without the Tags being implemented by Customer.
2.2.3 Customer will provide all necessary information to Amadeus upon request for Amadeus to fulfil the service, including providing an accurate URL for its then-current Third Party BE. The Customer acknowledges that any incorrect, incomplete, or outdated information, or any change to the Third Party BE or its technical configuration during the implementation process, may result in delays to the implementation timeline which shall be reasonably extended to reflect the impact of such changes. Amadeus shall not be held responsible for any delays or non-provision of service arising from inaccurate information provided by the Customer or from Third Party BE changes initiated by the Customer or its third-party vendors during implementation.
2.3 Amadeus Metasearch Advertising – Partner Connect Cost-Per-Click (CPC) Metasearch
2.3.1 Customers enrolled in the Amadeus Metasearch Advertising – Partner Connect CPC Metasearch program will be invoiced monthly for the Actual Ad Spend, in addition to an agreed-upon management fee and a monthly connectivity fee as set forth in the Agreement. Customer understands and agrees that the budget specified in the applicable Service Order (the “Budget”) is provided for campaign planning purposes only and does not constitute a fixed cap or guaranteed spend. Actual Ad Spend may be higher or lower than the Budget due to factors including, without limitation, changes to Budget allocations requested by Customer, variations in traffic volume, and pacing of campaign delivery. For clarity, Customer will be invoiced for the actual amount spent, regardless of whether it is more or less than the Budget in addition to the fees specified above.
2.3.2 If Customer elects to decrease, or increase the media spend under the Agreement, Customer must execute a change of order to the Agreement.
2.4 Digital Advertising Agency and Amadeus Metasearch Advertising – Partner Connect in a multi-service contract
2.4.1 Amadeus reserves the right to optimize the overall contracted budget between Amadeus Metasearch Advertising – Partner Connect CPC and Digital Advertising Agency channels (as defined under Digital Media Terms) during the Term of the Agreement.
2.4.2 Termination of the services will not affect any other services or contracts with Amadeus, including any “bundle” or “bundle pricing” terms.
2.4.3 Partial termination is allowed following the standard 90-day termination notice. From there, the Customer will need to sign a new agreement that reflects the new budget commitment for the service that will remain active.
3. Additional Terms
3.1.1 If Customer requests assistance with the Tags implementation, Amadeus will support Customer to complete the Tag implementation process. Notwithstanding anything to the contrary in these Terms, the Customer shall remain solely responsible for the implementation and publishing of such Tags.
3.1.2 Customer must execute a change order to the Agreement for any material change to any Metasearch Providers, including but not limited to a change that increases the total campaign value.
3.1.3 Subject to subclause 3.1.1, Amadeus recommends using Google Tag Manager to implement Tags on Third Party BE. In each case, Customer assumes all risk and liability for its Tag implementation method selection, the implementation and the proper functioning of the Tags with Amadeus Metasearch Advertising – Partner Connect (e.g., if implemented incorrectly conversion data may not be sent to Amadeus via the deployed Tags).
3.1.4 Neither Amadeus nor its affiliates will be liable in any way in connection with any claims, losses, damages or related costs (“Claims”) which may be asserted in connection with the Metasearch Providers Redirect, Third Party BE, Third Party Integration Partners or Metasearch Providers.
3.1.5 Furthermore, Customer agrees to indemnify and hold Amadeus, its affiliates and their third-party providers harmless from and against any and all Claims which are asserted or incurred with Customer’s acts or omissions in connection with the Metasearch Providers Redirect or Third Party BE, Third Party Integration Partners or Metasearch Providers.
3.1.6 Amadeus may terminate Amadeus Metasearch Advertising – Partner Connect at any time, upon ninety (90) days prior written notice to Customer (“Amadeus Metasearch Advertising – Partner Connect Termination Right”). If Amadeus exercises the Amadeus Metasearch Advertising – Partner Connect Termination Right, Amadeus will apply a pro-rated credit to Customer’s account that Customer may apply towards other Amadeus media services.
3.1.7 Customer may terminate their Amadeus Metasearch Advertising – Partner Connect subscription by giving ninety (90) days prior written notice to Amadeus. For Amadeus Metasearch Advertising – Partner Connect , the Parties may mutually agree in writing (email is sufficient) to deviate from the Term Start Date as set forth in the Service Order and set a later start date of up to four (4) weeks. For the avoidance of doubt, a change in the Term End Date requires a duly executed and fully signed change order by the Parties. Further, in case of campaign-related request issued by Amadeus to Customer, including but not limited to approval of creatives, the Customer has three (3) days to respond to Amadeus. If Amadeus does not receive a response from Customer within the aforementioned timeframe the campaign-related request shall be deemed accepted as proposed by Amadeus.
4. Google Enhanced Conversion Tracking.
If Customer subscribed to Google Enhanced Conversion Tracking in connection with its Metasearch Advertising – Direct or Amadeus Metasearch Advertising – Partner Connect services, the following additional terms and conditions shall apply: Google Enhanced Tracking Terms and Conditions
Last Updated: June 2026